Is the Content You’re Creating Effective or Just Noise?

I read somewhere, “Content without a strategy is just noise.”

Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world?

Content Marketing Magnet

Is what you’re writing or creating what you think your target would be interested in or what you know they need? Are you addressing their problems and needs? Are you giving advice or over-selling?

Related: What is Content Marketing?

How do you find out if your content is effective?

The first telltale sign is your website statistics and analytics. You should review these stats every month:

  • How many people visit your site per day and month?
  • How long do they stay?
  • What’s your bounce rate? If it’s higher than 50%, you’re going in the wrong direction.
  • How many pages do they view while they’re there? (Hint: the longer they stay on your site, the greater the chances they will do something.)
  • Which pages or blog posts were the most popular? (Hint: this is what they’re interested in! Write more like these)
  • How many people converted from a visitor to a lead? That is, they downloaded an ebook, a coupon, whitepaper or signed up for your newsletter.

Do you really understand your target market?

segmenting your target markets

Have you done your research?

One thing all this technology has provided is a lot of data. You can easily find statistics on any target market and industry. Don’t skimp on research if your marketing is going to be effective.

You want to learn:

which social media network?
  • Which social media networks do they frequent the most?
  • What type of content do they prefer to read, watch or listen to?
  • What is their buying journey?
  • What devices do they prefer?
  • Who are good referral sources?
  • What’s the best offer to entice them to give you their email address?

Have you set goals?

  • What do you want to accomplish? Set SMART Goals.
  • Do you want to grow your email list? Yes!
  • Would you like to drive more traffic to your website? Absolutely!
  • How about increasing conversions? Of course!
  • Would you like to increase sales? Who wouldn’t?
  • Do you want to get more followers on the social networks? All of the above!

Now, based on your workbook results, research and goal-setting, you can come up with a content strategy on how best to reach your target.

  • What are you going to blog about?
  • How often are you going to blog?
  • Are you going to do videos? Professionally produced or self-produced on your cell phone?
  • How often are you going to share it on the social networks?
  • What other sources of quality content (not yours) would be of interest to your target? And how often are you going to share it?

The idea of blogging often is to make people want to come back for more.

For any online marketing to be effective, you can’t skip any of these steps!

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Is the Content You’re Creating Effective or Just Noise?
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Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.