I read somewhere, “Content without a strategy is just noise.”
Wow. So, are the blog posts or videos that you’re producing good content oftrue interest to your target, or are they adding more noise in a noisy world?
Is what you’re writing or creating what you think your target would be interested in or what you know they need? Are you addressing their problems and needs? Are you giving advice or over-selling?
One thing all this technology has provided is a lot of data. You can easily find statistics on any target market and industry. Don’t skimp on research if your marketing is going to be effective.
Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.