By Sharon Bohm
“If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded space. If you don’t use it strategically, your message will be lost. Before you launch your Social Media campaign, you need to know two things:
It’s important to become familiar with, and have a presence, on at least the main social media platforms: Facebook, Twitter, Instagram and LinkedIn. Depending on your target market and your goals, you should also look into Pinterest, Snapchat and YouTube.
What is a Social Media Presence?
First, this means having a completed profile making it easier for people to find you. Keep the branding consistent throughout all platforms.
Also, create valuable content but curate it as well. Be sure to give credit to curated content by tagging them in your post.
Also, keep in mind that social media is social – it’s a dialogue. If you get a new follower on Twitter, take the time to thank them.
Lastly, you need to create fresh content on a consistent basis. If you wait too much time in between posts, people will most likely stop following you or liking your pages. Ideally, post several times a day. Use a scheduler like HootSuite or Buffer.
So, you know you need to have a social media presence, however, does this mean that you need to spend an equal amount time on all of them? No. At some point, about once every month, you should check your analytics and insights. That is, from where are you getting the most traffic? Insights will tell you which posts were most popular and give you demographics about your target market to help hone your social media campaigns. Each of the platforms have some sort of analytics or insights available for free.
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