The Best Digital Marketing News & Tips for March 15, 2019

Dgitial Marketing News

headline - newsBack in the day — before social media — if you wanted to reach the old-school media — radio, TV, newspapers and magazines — to get some free publicity, you needed a press release and a list of the contacts at the various media outlets. You had to do a lot of legwork if you were by yourself. If you had a budget, you’d hire a PR agent who already had the contacts that actually looked at releases from the agent.

Now, with the social media, it’s way easier to reach media personalities — especially with Twitter. They are all on Twitter. If you’re not, you’re missing out on an simple way to get exposure. It just takes a little sweat equity. Here are some tips from Social Media Today.

Part of a PR agent’s role was to manage a company’s image. If a crisis happened — and they do — the agent would be the spokesperson and know exactly what to say to smooth things over with the public. Today, however, it’s very easy to mess up your online reputation by posting the wrong thing, getting too political, getting angry, not using quality visual media — videos and pictures — and just by being ignorant.

With all the information out there on how to do online marketing — including this site — being ignorant is no longer an excuse.

“It’s easier to build a good reputation than fix a bad one.” Dan Bova, Entrepreneur Magazine, “4 Ways to Protect Your Company’s Online Reputation”

I can take a look at your current online marketing efforts to see if you’re truly putting your best foot forward. Click here to schedule a free 15-minute phone consult.

Here are some great articles to help with your digital marketing efforts:

Google My BusinessGoogle & SEO:

WebsitesContent Marketing:

Back in the day of newspapers, the place to have your news land was “above the fold”. That’s the top part of the paper when it’s stacked at a newsstand with the enticing headlines. Today, “above the fold” refers to the part of a web page that’s at the top before a visitor has to start scrolling. This is where you catch a visitor’s attention.

You only have 7 seconds to catch someone’s attention!

This article from Hubspot has some nice examples of great “above the fold” websites that work.

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