When I speak before various groups teaching folks about inbound marketing, content and social media marketing, I tell them you need to blog at least 3 times a week and spend at least 30 minutes a day managing your social media marketing plans. And that’s after you’ve built a following which takes even more time and effort for at least the first month! The response I usually get is “Where do I find the time?” “There’s not enough time in the day to run my business never mind doing social media!”
Unfortunately, if you’re going to get into social media, you have do it correctly otherwise, you’ll waste your valuable time, your online reputation will suffer and you won’t get the results you want.
Yes, Social Media is free to use, but it takes Sweat Equity.
You need time to plan, learn how to use the networks properly, create and curate content and actually participate, engage, and build relationships with your potential customers.
A friend lent me Dave Ramsey’s book, EntreLeadership and the chapter on Time Management was exactly what I needed! (Yes, I, too, need to find more time in the day!) Here’s how you need to prioritize or divide up the tasks of your day. Believe me, it works! I have this chart on my board in my office and when I get a new to-do task, I look and see where it falls. It’s amazing how much can be done later or delegated.
Quadrant 1: items are things like putting out fires, customer service issues, strict deadlines and anything to keep clients happy.
Quadrant 4: are just as easy – basically time wasters like checking your personal social media. That’s why it’s important to keep personal and business separate. (I can show you how to do that!)
Quadrant 3: This one gets tricky as some urgent items can seem important. Having your email program open while you’re trying to work can make some emails seem urgent but their not. Close your email program till you’re done and then go and check your emails. Same thing with the phone. I turn my phone upside down and put it on buzz while I’m working. When I take a break, then I’ll see if someone’s called. If someone needs to reach you, they’ll leave a message. Don’t call someone back because they called you and you see their number in your “missed calls” and didn’t leave a message.
Ask yourself – will doing this help me reach my goals?
Quadrant 2: is important but not urgent. What falls in here are things like eating, sleeping, drinking plenty of water, exercise, education, reading, catching up with industry news, managing finances, taking breaks so you don’t overwork yourself, etc. If you put these off for too long, they’ll move to quad 1 and become urgent.
Most cell phones these days have the ability to take notes, setup to-dos and reminders. I use my calendar, reminders and a simple project management program to keep myself sane. I’ve started actually blocking time in my calendar, and setting reminders, to do work and keep only one or two days for outside meetings. I also try to schedule outside meeting near each other. If I’m going to be in the the East Valley for an event, I can stop and see a potential client in Tempe or Scottsdale on the way back. Schedule errands the same way too.
Another important thing is to have a day of rest.
Six days you shall labor and do all your work, but the seventh day is a sabbath to the Lord your God. On it you shall not do any work, neither you, nor your son or daughter, nor your male or female servant, nor your animals, nor any foreigner residing in your towns. For in six days the Lord made the heavens and the earth, the sea, and all that is in them, but he rested on the seventh day. Therefore the Lord blessed the Sabbath day and made it holy. Exodus 20:9-11
God rested on the 7th day so you should too. Your “Sabbath” can be any day of the week as long as you use it to rest. Overworking yourself will only make you sick, then you’ll be no good to anybody.
Just like you need a marketing plan and a tactical plan for social media, each days needs a plan. We are given 24 hours each day and it’s up to us to use those hours wisely.
One of the things you can do is learn how to manage your social media marketing in 30 minutes a day. I can show you how. Also, having comprehensive marketing and tactical plans will also save you time and money.