The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.
If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.
Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a political candidate and when I Googled her name, her Facebook business page came up before her website.
Here are some tips to help you tweak your social networks to make them POWER PROFILES!
- Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
- Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their Ads program, but it’s free to use.
Once you have your keywords, it’s time to get creative with your social media profile descriptions.
- Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
- Facebook, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
- Instagram is shorter at 150 characters.
- YouTube gives you several places to add descriptions including the video defaults and channel description. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
- Use hashtags on the major keywords on Twitter, Pinterest, LinkedIn, YouTube and Instagram. Yes! They work on all the networks now!
- Spell check and proofread! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
- Put yourself in your target market’s shoes. Look at everything from their perspective.
- Make sure you have the correct URL (web address) linked properly on your website. This helps with overall Search Engine Optimization (SEO). I don’t know how many times I’ll click on one of the social media buttons on a website and it goes either to the main network page (not their profile or business page) or “sorry, this page doesn’t exist”! That hurts your online reputation!
It’s Part of Your Branding
You have only 7 seconds to catch a visitor’s attention. Make it good!
Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer. Use the free graphics tool Canva.com to create branded images for your cover graphics. Moreover, they have templates with the exact sizes for each network.
If you need help with your social media profiles, here are two alternatives for you:
I’ll take a look at what you have — website and social networks — and give you some tips on optimizing them. Click here to schedule your free call.
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