It will block websites with popups on mobile devices!
I don’t blame them. Consider that I was in my car trying to find the address for a company. I was on their website on my phone and the stupid popup kept blocking my access to the address that I needed.
Popups are annoying. Remember a few years ago when popups used to come up in a new browser window. What did the browser developers do? They added popup blockers. So the advertising people came up with code for websites to add popups within their site. It didn’t cause a new window to open, so people started using them as productive calls-to-actions (CTAs).
Some popup plugins have a way to not have them come up in their controls, but not the free ones, like the one I was using. With the fact that 83% of mobile searchers use Google, I’m not going to risk it. Deleted!
The problem is that annoying as they are, popups are effective in getting people to opt-in or convert from a visitor to a lead.
So what can we use to replace popups for free?
- Add an opt-in form at the end of your blog post – this will take a bit of coding. Your webmaster should be able to do it for you. Make sure it connects to your email program.
- Create a small graphic ad and link it to the landing page for your offer. Put it at the at the end of each blog post and in your sidebar. Make the offer enticing, like if it were an ad on Facebook. Use the free online graphics tool, Canva, to create the ads. Test different sizes of the ads on various devices.
- Use text link calls-to-action. People still click on good, old-fashioned links.
I’m sure some clever developers will come up with new ways to get a visitor’s attention without being so “in your face”.
I’ve heard that Google Mobilegeddon 2017 will happen January 10, 2017, so you have no time to waste!
Google’s goal is to help the searcher find what they’re looking for quickly and effectively. They focus on fresh, relevant content. So blogging often about your topic will keep Google happy. And turn off the popups to keep readers happy.