It never fails. When I’m in the middle of a training session or class, I go live and the network changed something. That happened yesterday with Google+. I go to help a student create her business page and lo and behold, they changed how you create a business page.
BTW, this debunks the myth that Google has abandoned Google+.
So, here’s what’s new in creating a business page:
To create a business page, you first create a Google Gmail account if you don’t already have one. Then go to http://plus.google.com and follow the steps to create a PERSONAL Google+ account. You need a personal one before you can create a page. This personal connection will not be public. If someone lands on your Business Page, they will not know you are connected to it unless they know you personally.
If you have a local brick-and-mortar business, you need to continue here with your location. If you do not, either you work from home or have an online, e-commerce business, then you click on the 3 lines in the upper left and click on “Add a Brand Page“.
Follow the steps to add all of your information. Upload a logo and a cover graphic. Make sure that your graphics are the right size and don’t look fuzzy. Remember, this is your online image/reputation! Make it look good!
Fill in the about sections completely.
Google+ is connected to the Google search engine. Use the relevant keywords for your business. Put yourself in your target market’s shoes. What are they going to enter into the search box to find you? Think like them. They may not use technical language.
Being in active in Google+ absolutely helps with Search Engine Optimization (SEO). That along with a properly set-up website and relevant external links helped a local auto repair shop get on the first page of Google. Read their story here.
You have to decide – am I going to hire someone to do all the social media for us or do I learn how to do it myself?
Whichever way you go, if you don’t embrace digital marketing, you’ll be left in the dust.
Take control of your marketing!
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AZ Social Media Wiz