How to Develop Your Video Strategy – Updated!

Do you have a video strategy?

Why is Video so Hot?

Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business?

Other Networks and Apps

You also have to have a video strategy for Instagram, Pinterest, Twitter, LinkedIn, Snapchat, TikTok, and now Byte (Vine reborn) — depending, of course, on who your target market is — the crucial first step!

In this video, Jesse Torres and Aaron Michael Sanchez, Two Men in Your Business, reveal tips to create a video strategy to promote your business.

Billions of people are going to video to get their information.

With today’s technology, you don’t need fancy video equipment to record effective marketing videos. You can do it with your smartphone!

Facebook is on the emerging page of video – earning them 3 billion views a day!

  1. Create your niche.
  2. You want to be memorable — set yourself apart from the other guys.
  3. Don’t bet the farm on one platform.

Record your video and don’t just upload it to YouTube, upload it also on Facebook, LinkedIn, Twitter, Pinterest, Instagram (IGTV if it’s longer than a minute), Snapchat, TikTok and Byte. Keep is short and sweet when possible.

Types of Videos:

You can create great videos on a smart phone
  • Corporate Video: this introduces a potential customer to your business. Should be done professionally as it will be your main commercial on your website and YouTube channel. Length: 2-3 minutes.
  • Behind the Scenes – these can be informal, quick, short videos shot on a smartphone or tablet. Length: 2-3 minutes.
  • How-to Videos – explain how to do something. Usually the person will have to get an expert to help anyway. These also establish you as an expert in your field. Length: as long as need be to teach the lesson. But, keep it under 20 minutes if possible. Break it up into a series if need be.
  • Promotional videos – showcase specials, new products or services, seasonal sales, etc. Length: short – 15-60 seconds, longer if it’s a demo.
  • Storytelling – people love stories. Tell the story behind something you created, a hypothetical situation, why you started your business, etc. Length: 3-10 minutes — as long as you need to tell the story without being too wordy and repetitious.

Related: Get Visual to Boost Your Brand and Sales!

Your video strategy needs to be part of your overall marketing plan and your social media strategic and tactical plans.

The Blueprint: Strategies for Effective Social Media and Digital Marketing
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Not sure where to start? Need some guidance? Let’s start with a free 15-minute phone consult and analysis of your marketing efforts.


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How to Develop Your Video Strategy – Updated!
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Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.