How to gain Exposure with what will be Trending in August

August in Phoenix is not just hot, it’s back-to-school time – or is it? With COVID-19 still haunting us, when kids go back-to-school is still up in the air. However, that doesn’t mean that it’s not trending on social media. Again, be careful when dealing with anything coronavirus-related.

So, besides, back-to-school, what’s going to be trending on Twitter in August?

How to Use this List to Take Advantage of What’s Trending


“Month” observances usually trend the first week, however you can obviously use it during the whole month. The “week” observances usually trend the first day of the week. Days usually start trending early in the morning. So when scheduling posts, have them go out first thing on the day.

I post these at the end of each month so you can know what’s going to be trending in the upcoming month . This will make it easy for you to plan on how you can spin your marketing message to take advantage and gain exposure. You can create a fun or promo message, write a blog post — especially if it relates to your business — or just show your support.

I love Twitter!

This will also help you create a content or editorial calendar for your blog and/or social media posts. You can use them on other networks, but just know that these really don’t “trend” on other networks like they do on Twitter — maybe on Instagram.

Below are August days. Here are the 3 Calendars that I go to for this info. They have most of the observances linked to the organizations or history of the observance or awareness days. This is just a few of them. Visit the calendars for the full lists.

August Observance & Awareness – Plan & watch for them trending on Twitter:

  • National Wellness Month
  • National Dog Month
  • Family Fun Month
  • National Catfish Month
  • National Eye Exam Month
  • National Golf Month
  • National Water Quality Month
  • Romance Awareness Month
  • National Goat Cheese Month
  • Happiness Happens Monthhappiness happens
  • National Sandwich Month
  • Get ready for Kindergarten Month
  • Black Business Month
  • National Immunization Awareness Month – should be interesting with COVID-19 vaccine!
  • Children’s Eye Health and Safety Month
  • Cataract Awareness Month
  • International Peace Month
  • Medic-Alert Awareness Month
  • Motorsports Awareness Month
  • Spinal Muscular Atrophy Awareness Month
  • National Back to School Month

Trending Weeks:

  • International Clown Week – First Week
  • Simplify Your Life Week – First Week
  • National Breast Feeding Week – First Week
  • National Fraud Awareness Week – First full week
  • National Farmers Market Week – First week in August
  • National Bargain Hunting Week – Second Week
  • National Night Out – Second Week
  • National Health Center Week – Second Week
  • Exercise with Your Child Week – Second Week
  • National Motorcycle Week – Second full week in August
  • National Resurrect Romance Week – Second Full Week in August
  • National Aviation Week – Always during week of Orville Wright’s Birthday, August 19
  • Drive Sober or Get Pulled Over – Third Week (2 weeks before and through Labor Day)
  • Be Kind to Humankind Week – Fourth Week
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Days – Remember, they usually trend in the morning!

1 – Respect for Parents Day

National Mustard Day


National Minority Donor Awareness Day

American Family Day

National Sisters Day

World Lung Cancer Day (Stop Smoking!)

Friendship Day

2 – National Coloring Book Day

3 – International Beer Day

National Night Out

National Watermelon Day

4 – National Coast Guard Day

National Chocolate Chip Cookie Day

5 – National IPA Day

6 – National Root Beer Float Day

Fresh Breath Day

International Beer Day

7 – Purple Heart Day

Lighthouse Day

8 – Happiness Happens Day

National CBD Day

National Happiness Happens Day

National Dollar Day

International Cat Day

Bowling Day


9 – National Book Lovers Day

International Day of the World’s Indigenous People

10 – National Lazy Day

National S’mores Day

World Lion Day

11 – National Son’s and Daughter’s Day

National Presidential Joke Day – this should be interesting. Note: I don’t recommend leaning in any particular political direction when it comes to business. (Unless, of course, it is your business!)

12 – International Youth Day

World Elephant Day

National Middle Child Day

13 – Left-handers Day

14 – V-J Day – On this day in 1945, news broke around the world the Imperial Government of Japan would surrender ending a long a grueling world war.

Garage Sale Day

National Code Talkers Day

15 – Relaxation Day

Honey Bee Day

16 – Tell a Joke Day

Airborne Day

Elvis Presley Day

17 – National Nonprofit Day

Thrift Shop Day

18 – Fajita Day

19 – World Humanitarian Day

World Photography Day

World Humanitarian Day

Bow Day

Aviation Day

20 – Radio Day

World Mosquito Day

21 – Senior Citizens Day

World Honey Bee Day

International Day of Remembrance and Tribute to the Victims of Terrorism

22 – Tooth Fairy Day

Be an Angel Day

23 – International Day for the Remembrance of Slave Trade and of its Abolition

Ride the Wind Day

National Cuban Sandwich Day

24 – Vesuvius Day

Waffle Day

25 – Second Hand Wardrobe Day

National Banana Split Day

Kiss and Make Up Day

26 – National Dog Day

Women’s Equality Day

27 – Just Because Day

28 – Rainbow Bridge Remembrance Day – Remember your pets who have passed on

Red Wine Day

Bow Tie Day

30 – International Day of the Disappeared

National Beach Day

Grief Awareness Day

I hope these give you some ideas to help get exposure for your business. Get used to doing this every month and you’ll be able to plan ahead easily.

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How to gain Exposure with what will be Trending in August

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.