Twitter is a real-time marketing tool. Understanding this is key in learning how to use it effectively to promote your business. You have to realize that it’s not about self-promotion, but offering information that is of interest to your target market.
Twitter is great for:
- Driving traffic to your website
- Getting brand exposure
- Establishing you or your company as experts in your field
- SEO – tweets come up in Google search results
Hashtags are used to classify tweets. It’s the # sign in front of a keyword or phrase. It makes it clickable and searchable. If you use them consistently in your tweets, if someone clicks on one, all the tweets with that hashtag will come up.
How do you use them to hold conversations – a.k.a. a Twitter Chat?
First, you publicize the chat as you would any event and create a hashtag.
Someone needs to be the moderator or host of the chat.
At the given time, you start the chat with a short intro then the first question, Q1: ……?
Participants then reply with A1: …… and so forth.
Remember you only have 140 characters. Have your questions prepared in advance.
Some time ago, I was preparing to give a class on Twitter and I noticed that #AlmondChat was trending. For something to be trending nationally on Twitter, there has to be thousands of people tweeting that name, word, phrase or hashtag. I clicked on it and this is what came up.
This was a chat started by California Almonds (@almonds). It seems to have a guest moderator, “Roadie Nutritionist” as she asked Q10. (2nd one down).
Notice the bottom tweet is A9. We don’t know what Q9 was, but we can assume it was about healthy snacking on vacation.
Here are some Twitter Chat tips:
- Try to keep control of the chat – it’s your chat and you can choose to respond or not to respond to people.
- There are “trolls” out there who’s sole purpose in life is to cause trouble. Ignore or block them.
- Keep the hashtag short and easy to read so people can quickly tell what it’s about.
Have you ever held a Twitter chat? If so, I’d love to hear about it. Please comment below… also, if you have any questions.
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