How & What Should I Post on Social Media to Get Results?

You’ve done your research. You’ve determined who your target market is and which social media networks they use most often. Obviously, you want results, right? You want conversions. Those could be ecommerce sales, leads, or calls. Naturally, it’s whatever objectives you determine are your key performance indicators (KPIs).

Next, you need to get your social media content strategy going.

First, it’s not all About You or Your Company!

It’s about what you can do for your client or potential client. Besides that, Google and the AI Answer Engines like it when you share helpful content.

Your target audience is thinking, “What’s in it for me?” when they come upon your social media profile and posts. What’s more, it’s about providing valuable information, educating, helping, solving problems, alleviating pain points, and answering questions they may ask before they ask them.

In other words, SHARE don’t SELL!

A good strategy is this:

• Share at least 5-10 posts to X (formerly Twitter) each day. Information moves so quickly on X that posts spaced during the day won’t overwhelm your audience.
• 5-10 posts to Facebook a week. Facebook is still very challenging.
• 5-10 posts to LinkedIn a week. Post to LinkedIn groups 3 times a week. Don’t overburden the group members with your content. Respect their rules. Each group is different. Be sure you read their rules before you start participating. This also applies to groups on Facebook, Reddit, and other community forums.
• If you’re a local brick-and-mortar location, don’t forget your Google Business Profile (GBP)! Even though it’s not a social network, it’s crucial for SEO. Above all, do not treat your GBP like a social network. Post business-related items only.
• 5-10 posts on Instagram a week: graphics, pictures, and videos with 5 relevant hashtags.
• At least 1 5-15-minute video posted to YouTube every 1 to 2 weeks, with more frequent posting of 1-3-minute Shorts.

Of course, be flexible. If you find you’re getting more action from one network over another, then you can adjust your posting and focus more time on those networks. That’s where your analytics and insights come in.

Don’t be Overwhelmed!

Moreover, there is a bevy of tools like Dlvr.it, Sendible (affiliate link), and Feedly (my favs) to help you save time, schedule, and automate most of your social media sharing. Note that these tools are free to a point, or they have a free trial. Check them out and decide which one you need and is easy for you to use.

Besides that, you can use the free AI tools to help you come up with ideas, hooks, and even a full marketing plan. I can help you learn how to use them. They are easy and help save time AND money!

However, keep this in mind: you can automate a lot of your content, but you still have to be social! That’s the social part of social media! It’s still about building relationships along with credibility and authority.

Furthermore, if you need help putting together your social media marketing strategy, getting your social media profiles set up, building your following, or just learning how to use the tools properly, click here to schedule a free 15-minute Zoom consult.

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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