People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that.
You get noticed on social media by using the right strategy and tactics. People start to like you because you show a human side.
Social Marketing is not about B2C or B2B – it’s about P2P – People-to-People.
Clients become clients because they trust you and your business.~Jay Izso in Social Mediaology (Amazon link)
To get those people to actually like you and your business you have to be social! You have to show a personal side!
Social Marketing is like when you join a local networking group or a chamber of commerce – you get what you put into it.
If you join a group, but don’t participate in any of the events, no one is going to know who you are. It’s the same concept online.
You can build a website and set up your social pages, but if you’re not engaging with people — your current or potential clients — as well as blogging weekly — it’s like having a billboard in the middle of the ocean. It may be seen by a passing ship, but that’s it.
Can’t I Automate My Social Marketing?
You can automate a lot of the media sharing, but you still have to be social! And you still have to blog once to three times a week!
There are lots of free tools out there to help make being social easy. My favorites are Feedly.com to curate and sort articles to share, HootSuite and Buffer to share and schedule out to the social networks and TweetDeck to manage Twitter.
In 30 minutes a day, you say hello, thank you, wish friends & connections a happy birthday or work anniversary, share interesting content, throw out a free tip or two, promote something and collect information for yourself. You’ve touched dozens of people in 30 minutes when it would have taken you hours if not days of phone calling to do the same. Note, however, that it takes some time up front to build your following. Once it’s built, then you can manage it in 30 minutes I day. I can show you how using the free tools!
Why can’t I just pay for Advertisements on the Networks and on Google?
Sure, if you have the budget. The majority — and it’s a large majority — of searchers will go to the unpaid Organic search results because they don’t trust the paid ads! Also, people become oblivious to the ads in the social networks and on Google. The savvy Internet user knows that to get to the top of the organic search results, that site has to have lots of the information they’re looking for. You get on the top of the organic search by blogging 3 x a week (can’t say that enough) and being social. It all works together. (Read: An SEO Tale of 2 Auto Repair Shops)
It’s people not businesses who are in control. Get to know your people. Download the free Define Your Target Market Workbook.