Let’s talk about some new features over on LinkedIn! First is a simple feature that will solve a headache. I love it. I keep getting connection invitations from people outside of the U.S. and others who I really don’t feel comfortable connecting with. Plus, it gets annoying. I’ve got over 3500 connections and I’m not really looking to connect with more. I’ll seek people to connect with and LinkedIn now has the option to change the “Connect” button to “Follow”. You can follow anyone without connecting to them. I like that better. If you like what I post, the articles I write, then by all means follow me. We don’t have to be connected. Just because we’re connected doesn’t mean that I’m interested in your product or service. However, if I know someone who needs something, I’m going to go to LinkedIn first and recommend someone in my network.
So how do you change the connect button on LinkedIn?
Go to Settings & Privacy from the “Me” menu in the top right on desktop (it’s a little different on mobile — see scroll down):
Then click on “Privacy” and go to “Blocking & Hiding”. Under “Followers”, turn on “Make Follow Primary”. That will change the button on your profile.
If you are relatively new to LinkedIn & need to grow your connections, then no. Once you’re past the 500 mark, then you can consider changing your button. With the follow button as primary, if someone wants to connect with me, they need to click on the “…” to see that choice.
But the cool new feature on LinkedIn is LIVE VIDEO!
Yes, they caught up to Facebook and just in time. B2B businesses are fleeing Facebook and focusing now on LinkedIn and Twitter. The Live Video feature is only available on their mobile app., but I wouldn’t be surprised if it’s available soon on desktop. That’s how Facebook started.
On the mobile app, go the to right on the home page, you’ll see the video icon. Tap it and you can go live or upload a video.
So far it’s only available on your individual feed rather than on a company profile. I just noticed that you can’t edit your company profile pages on the mobile app. Which is one of reasons that if you want to do your social media marketing right, you need a computer. You can’t do everything you need to do on a mobile device (tablet).
Hah! Take that Facebook! B2B business will be the first to flee and defect to LinkedIn.
It’s so nice to talk about something else besides Facebook. I’m not the only one that’s frustrated with them. Check out this article from someone at Hubspot on Facebook’s trust factor.
Here’s some more bad news for Facebook: Why Social Media Examiner abandoned Facebook live video.
Now for some Hot Tips in Social Media Marketing:
- Using Creative Visuals to Increase Social Media Engagement
- Add Products to Google My Business – Brick-and-Mortar locations only!
- “Black Friday” isn’t just one day anymore. It’s “Black Fiveday”! Here are some tips to prepare your search campaigns.
- How Reviews Impact Google Ads – (ecommerce)
- Should you Outsource Your Social Media Marketing?
- Rebranding – Have you considered it? The latest big brand to do it is Dunkin’ (they dropped the “Donuts”) — Here’s how to Rebrand in the Digital Age.
- 6 Examples of Brands using Twitter Effectively. I’m an advocate of Twitter. It’s easy to connect and get noticed by your target market or referral sources.
Website & Content Marketing Tips
- How Speed Affects Your Website
- Meet Quora – a great place to find the questions your target market is asking & be known as expert in your field.
- Proper Website Architecture presented by Hubspot.
- Bullet Points make an article easier to read. Here are some tips on making your bullet points shine.
- Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream – the text on your web pages has a purpose — to walk a visitor into a conversion (sale).
And to tie everything up, here are Cyber Security Terms you need to be familiar with — any business is susceptible to hackers or data breaches.