Marketing Automation & Lead Generation Setups

Doing social media and content marketing to drive traffic to your website is just one part of how it all works. Having a pretty website is not enough if you’re not converting visitors into leads then nurturing those leads into sales. That’s where an enticing Call-to-Action (CTA) comes in along with Marketing Automation.

Even if you have a free download or offer, then what? Are you letting good prospects fall through the cracks?

It’s relatively simple to set up with a free account on MailChimp. However, you need to have:Capturing Leads with the Right Calls-to-action

  • A landing page for that CTA
  • Form asking the right questions to segment the list
  • A series of emails triggered by the response to previous emails — even if they don’t open it or click on the offer
  • The right graphics to draw people to your the landing page from the social media networks
  • A specific strategy and work-flow for the most effective conversions

What’s nice about marketing automation, is that you set it up, then, sit back and watch it work!

Marketing Automation Setup: $550

  • Marketing Automation WorkflowFree account setup on MailChimp (up to 2000 contacts)
  • Landing page creation
  • Drip campaign – setting up one automation email included in the free MailChimp account.
  • Form creation – asking the right questions to segment your list and personalize offers
  • Adding call-to-action on your WordPress website* – working with your web designer to create an effective lead generator
  • Graphic promos for social media posts
  • 1-hour consult to develop workflow and content
  • 1-hour training session to show you how to edit the emails and get around MailChimp
  • 1-hour coaching session at the end of the first 30 (or end of campaign) to review results and analytics.
  • All consults and training are done via Skype.

*WordPress websites only.

Process may take from 1 to 2 weeks.

Click here to schedule a free 15-minute phone consults to discuss your marketing needs.

Note: MailChimp changed their pricing and what features are available on the free account.

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