Doing social media and content marketing to drive traffic to your website is just one part of how it all works. Having a pretty website is not enough if you’re not converting visitors into leads then nurturing those leads into sales. That’s where an enticing Call-to-Action (CTA) comes in along with Marketing Automation.
Even if you have a free download or offer, then what? Are you letting good prospects fall through the cracks?
It’s relatively simple to set up with a free account on MailChimp*. However, you need to have:
- A landing page for that CTA
- Form asking the right questions to segment the list
- A series of emails triggered by the response to previous emails — even if they don’t open it or click on the offer
- The right graphics to draw people to your the landing page from the social media networks
- A specific strategy and work-flow for the most effective conversions
What’s nice about marketing automation, is that you set it up, then, sit back and watch it work!*
Marketing Automation Setup Requires a Custom Quote
*WordPress websites only. Quotes do not include email marketing service fees. I prefer to work with MailChimp where you can start for free with 500 contacts but you are limited to what you can do.