Marketing Automation & Lead Generation Setups

Doing social media and content marketing to drive traffic to your website is just one part of how it all works. Having a pretty website is not enough if you’re not converting visitors into leads then nurturing those leads into sales. That’s where an enticing Call-to-Action (CTA) comes in along with Marketing Automation.

Even if you have a free download or offer, then what? Are you letting good prospects fall through the cracks?

Capturing Leads with the Right Calls-to-action

It’s relatively simple to set up with a free account on MailChimp*. However, you need to have:

  • A landing page for that CTA
  • Form asking the right questions to segment the list
  • A series of emails triggered by the response to previous emails — even if they don’t open it or click on the offer
  • The right graphics to draw people to your the landing page from the social media networks
  • A specific strategy and work-flow for the most effective conversions

What’s nice about marketing automation, is that you set it up, then, sit back and watch it work!*

Marketing Automation Setup Requires a Custom Quote

*WordPress websites only. Quotes do not include email marketing service fees. I prefer to work with MailChimp where you can start for free with 500 contacts but you are limited to what you can do.

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