As a small business, budgets are tight. And, any entrepreneur knows that marketing – especially social media marketing – is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use them properly and effectively.
Sure there are tons of shortcuts out there that you can take, but are they really effective? Have you planned out the strategy? If you’re going to spend money, you need to have a clear plan as well as a budget. You must have clearly defined your target market so you can specifically target them.
Do social media ads actually get seen?
Think about this: when you’re watching TV, are you paying attention to the commercials or do you tune them out – or do you watch on a DVR and fast forward through them? Now, there are ad-blockers online and for mobile apps so you don’t have to see ads online either!
This study of social media users in the UK shows why most people block online ads:
What this boils down to and what I tell my clients when they ask, “Should I spend money on social media advertising?” — My answer? — Don’t. Do it for free for 3-6 months following my instructions. Check your analytics, insights and website statistics monthly, see what’s working and what’s not working, then adjust your strategy and tactics accordingly.
You have 2 choices:
- Hire someone to do it for you.
- Learn how to do it yourself.
Option 2 is your most cost effective – about 1/10 of the cost of hiring someone to do it for you. Here’s why I recommend learning how to do it all yourself:
- No one knows your business like you know your business.
- The “social” part of social media is about building relationships – who do you want building relationships with your current and potential clients? A stranger or someone in your organization that knows your business.
Though it may seem daunting, learning how to market your business on social media in a logical, progression that makes sense, will get you set-up, optimized and with strategic and tactical marketing plans in hand ready to take control of your marketing!
Graphic courtesy of Wallblog.co.uk: http://wallblog.co.uk/2015/11/13/the-ethics-of-attention-and-the-inevitable-future-of-digital-advertising/