Putting yourself in your target market’s shoes isn’t easy.
But you have to do it. What is your target thinking when they get on a social media network? How do you catch their attention among all the other “noise”? Another thing that is baffling about social media users is why they’ll click on something, share, like or comment on a post and not another post.
What does the business marketer need to do to get that elusive sale?
It’s takes a little psychology. Hence the title of this book: Got Social Mediology?
“Social Media offers an incredible opportunity to develop a brand without spending a dollar, simply through exposure.” Jay Izso
It starts with branding.
Izso explains that the idea is to be seen regularly in a variety of places – getting noticed – getting seen – be known. It’s called “the exposure effect”. You become known as an expert in your field or industry. The “go-to” place for advice and information. You build your brand image.
Izso then goes through each of the major social media networks: LinkedIn, Facebook, Twitter, Google+, Pinterest, and YouTube explaining how each network really works.
He also debunks several social media myths like:
- Social media is a passing fad
- Social media takes too much time
- People with money aren’t on social media
- My business is doing fine without it, so I don’t need it.
Each network has a different culture — “LinkedIn is not Facebook is not Twitter”
He uses the word culture to refer to behaviors.
“To be successful on social media, you must respect and follow the rules of the given platform.”
What’s nice about this book is that he gives you examples and ideas (“Try This!”) of what to post and how to use each network. Even using your personal accounts to gain exposure for your business. How to use commenting and liking and sharing of other people’s posts. It’s called the law of reciprocity or Give to Get.
I like how at the end, he wraps it up with “Social Media ROI or ROLie?”
ROI: Return on Investment. There is no magic formula to measure ROI with social media.
Social media ROI is way more than the just financial, but the also psychological.
“That is because so much of the benefit of social media comes from the intangible social capital, relationship building, and influence that you can generate when social media is used effectively, in many of the ways already suggested in this book.”
He then gives his best advice on the “unique benefits” of each social network so you can decide for yourself which one is best for your business. And that’s it – the benefits.
It’s more than what can be measured.
On pages 222 and 223 Iszo shares a personal story of someone he met who followed him, was impacted by what he was posting, but didn’t reply, like or respond.
“We are only able to measure a very small percentage of people who actually do respond; what bout those you are reaching who don’t respond? In reality you are being read on social media and are influencing more people than you know.”
For instance, I asked someone who attended one of my classes, “How did you find me?” She responded, “I Googled and found you!” ‘Nuf said.
Make your social media “SPICEY”!
This kind of follows my 10-steps to effective social media marketing, but it puts it simply:
- Be You
You’ll need to get the book to learn what he means in each step.
Finally, he emphasizes what I keep telling you:
“If you are going to jump into social media personally and professionally and you have some strong emotional disenchantment with the idea of social media, you will need to put those feelings aside and be committed to using these platforms in the right way [emphasis mine]. Just as important, these platforms have to be used consistently [emphasis mine]. True, you don’t have to use your some platforms, like LinkedIn, every day. However, I can honestly tell you that a half-in, half-out user of social media never gets much benefit. That user meets with frustration instead.”
Isn’t time you adapted and embraced social media marketing?
- Download our Free Social Media Marketing Workbook.
- Schedule a free 15-minute phone consultation and analysis of your current efforts
- Take some classes and learn how to properly and effectively use these free marketing tools!