Pinterest has becoming more advertiser-friendly with their “promoted pins”. They’ve added business analytics for business sites. This does not work on personal sites! To set-up a business account or convert your personal account into a business one, visit business.pinterest.com.
Similar to Facebook insights, they’ll tell you the demographics of your fans: gender, location, language and their interests! Know the interests of your followers helps marketers better target them by pinning what interests them, they’ll engage more.
It also shows engagement. Which pins and boards get the most activity: repins, likes, comments, and clicks. You want clicks – especially if the pin is from your website or blog! Knowing the type of pins which get the most engagement helps you plan your strategic marketing for the future.
Tips to Pinterest Success:
- Always add at least one graphic to your blog posts and pin it once it’s published. Sorry, but there’s no way to automate this, yet. Add the “Pin it” button to your browser to make it easy to pin pictures and videos.
- Add a description with your relevant keywords as #hashtags. You have 500 characters in the description box. Use them. You can also add a link to your site if it’s relative.
- Remember, it’s not all about you! Yes, you have to post from your blog or site to drive traffic to your site, but you must follow the 10-4-1 Rule.
- Follow the boards of related businesses that pin content of interest to your target market like strategic partners, related products or services that go well or work together with what you have to offer.
- Visit Pinterest daily. Spend at least 10-15 minutes. Set a timer. Yes, you can get distracted looking at all the pretty pictures and lose track of time!
- Keep relative. Pins from other sites should be related to your industry or topic.
- Keep personal separate. If you’re converting a personal account into a business one, you might want to keep the personal one for personal pins and just create a business account. You’ll need a separate email address for each account. (You should have at least 2 email addresses anyway, one for personal and one for business.)
- Fill out your bio (company description) completely with relevant keywords and hashtags. This will make it easy for people to find you.
- Only pin quality graphics.
Pinterest is not just for cupcakes and babies anymore! It’s a very powerful marketing tool if you use it correctly. We can help you get set up on Pinterest and all the main social networks and train you on how to build a following and manage your social media in 30 minutes a day!
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