Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.
Here’s a quick Overview of Pinterest
Yes! Even if you’re B2B, you can take advantage of Pinterest’s unique marketing power. Hey, I’ve got a Pinterest account and I save lots of business articles. Certainly, if you are an ecommerce business, you should pin all the products from your online store.
Travel is HOT!
I love seeing the travel industry picking up again. Plus, people after hibernating for a year, are anxious to get out and start traveling again. So, where do they go to plan their trip? Pinterest. Here they can pick destinations, hotels, tours, sightseeing places, venues for events, even restaurants, you name it!
What can you pin?
- Animated gifs
- Blog article images
Remember, each pin takes the link with it. And even if someone saves the pin to one of their boards, it duplicates the link! That’s SEO power that Instagram doesn’t give you.
What are you waiting for? Set up your business account and pin everything from your website. Don’t forget to verify your website with them so they will track clicks to and from your website.
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