There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as soon as I published the article.
I’m not going to go into detail of how you can use Pinterest for your business – whether B2B or B2C.
What you need to understand is…
You Cannot Ignore Pinterest!
How Pinterest Works
See, when someone pins a picture or video from your website, it takes the link with it. Thus, helping with SEO (Search Engine Optimization) because Google likes relevant back links.
Furthermore, when someone sees the pin and saves it (repins) it to one of their boards, it creates yet another back link to your site.
When someone clicks twice on the pin, it takes them to your website!
The more people pin and repin your pictures and videos, the more “Google Juice” or “Link Love” you’ll get. Make Google happy and it’ll reward you with first page listings when people search for what you have to offer.
If you’re B2B, you might be thinking that it’s not for you. Not true! Go in and search for “technology” or “social media marketing” or “business tips” and you’ll see lots of pins and boards come up with infographics and videos.
People use Pinterest to bookmark and categorize anything that interests them. It’s like a huge bulletin board. We love visuals. The more eye-catching and easy-to-read, the better.
You might be afraid of Pinterest because it’s distracting. Yes, it can be. If I’m there working for a client and I’ve allocated 15 minutes, I set a timer.
Moreover, keep business and personal separate. Setup a business account or convert a personal one on Business.Pinterest.com. If I’m following you for business, I don’t want to see pet tips or hot hairstyles.
When social media marketing is done properly it can be very effective. However, you need to understand the nuances of each of the social networks. Each one is different. The only one that covers all generations is Facebook. The others have specific user demographics.
You need to clearly define your target market(s) before you can effectively promote your business online. Click here to download the free workbook!
This also proves why analytics are so important. You must measure and go over your insights and statistics at least once a month.