You can’t afford to be making Pinterest mistakes! It’s where 320 million people go to plan, find things they need, and bookmark pictures and videos they want to save for later.
Unfortunately, many small business owners are making these and many more Pinterest Mistakes….
- Skipping Pinterest because you’re a B2B business. Pinterest is very powerful SEO helper as pictures and videos pinned from your website take the link with it. For B2B companies, Pinterest should be a secondary or even tertiary network. For instance, I’m a B2B business and I know most of my potential customers are small business owners who work from home. I have a “Organize Your Office” board on Pinterest.
- Not realizing that Pinterest is more than just babies & cupcakes. Yes, if you want consumers and soccer moms, you need to be on Pinterest. However, Pinterest is where people plan how they are going to spend their money.
- Using a personal account for business. Keep business and personal separate. Go to http://business.pinterest.com to create a business account or convert a personal one into a business one. Delete any personal pins and boards.
- Not taking advantage of the 500-character description areas on boards and pins. Besides, here’s where you can add links and hashtags with relevant keywords. Helps you get found!
- Having empty boards. If you have an idea for a board, but don’t have pins for it yet, keep it “secret” until you fill it.
- Using shortlinks. Shortlinks like bit.ly or ow.ly are great for Twitter, but not needed on Pinterest. In this case, the longer URL helps with SEO and gives credibility.
- Not adding categories to your boards. This helps you come up in searches. Make sure it’s relevant. If you create a board on the fly, go in later and add the description.
- Not verifying your website. This will connect your website with Pinterest and they will track pin action from you site — if someone pins something from your website. However, if you’re a franchise or MLM, you may not be able to because you need your own domain. Being in a sub-domain or sub-directory may not work. In that case, you can’t get the analytics from your website.
- Not checking analytics monthly. Pinterest tells you which pins got the most engagement, as well as, what else interests your followers. Moreover, this is valuable information as it helps you plan what you’re going to share in the future.
- Not pinning pictures from your blog posts after you’ve published them. This helps with SEO. Furthermore, it helps drive traffic to your site. When someone clicks twice on a pin, it goes to the originating website.
- Pinning just your stuff. Have other boards of related pins that your target may be interested in. Remember, it’s not about you it’s about them – your potential customers!
- Not adding original content. Sure, repinning other people’s pins is good (and easy), but you should post fresh videos and pictures regularly. Delete stuff that’s outdated and move boards around seasonally.