I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do.
I did a Google search for “auto repair _____ (his city)”. His listing came up about 3/4 of the way down on the 2nd page!
92% of searchers will pick businesses on the first page of local search results.Renderforest.com
I was curious about the one that came up first in the Organic search results (non-paid). I clicked on his link and here’s what they had in common:
- The websites are similar with good calls-to-action: “Click here to schedule an appointment.”
- They were both members of the BBB and A+ accredited.
- Neither of them had a blog.
What’s the difference?
What gives one guy great SEO and the other nothing? #1 had:
- Links to Facebook and Twitter at the very top
- Links to AAA, BBB and other certifications
- A Facebook widget in the footer that pulled the feed from his Facebook page
- AND he was actively posting on Facebook
If you’re not coming up on the 1st Page of Google for your major search terms, face it, the searcher will go to your competition!
- For a LOCAL brick-and-mortar business – have your Google My Business profile set up so you come up in Google Maps.
- External links to relevant sites: social media, BBB, organizations, associations, partners, etc.
- Actively posting and engaging in the major social media networks.
- Blogging 3 times a week.
- Specifically use Facebook and Instagram — here’s how.
So, if you’re marketing like it was the last century here are your choices:
- Hire someone to get you set-up properly
- Hire someone to do it for you
- Learn how to do it yourself, which, with a little “sweat equity”, it works!