I recently did a consult for an auto repair shop in the Phoenix Valley. He needed to boost the business to his local, brick-and-mortar shop. He had some social media set-up, but had no idea what to do.
I did a Google search for “auto repair _____ (his city)”. His listing came up about 3/4 of the way down on the 2nd page.
I was curious about the one that came up first in the Organic search results (non-paid). I clicked on his link and here’s what they had in common:
- The websites are similar with good calls-to-action: “Click here to schedule an appointment.”
- They were both members of the BBB and A+ accredited.
- Neither of them had a blog.
What’s the difference? What gives one guy great SEO and the other nothing? #1 had:
- Links to Facebook and Twitter at the very top
- Links to AAA, BBB and other certifications
- A Google+ button with a link in the footer
- A Facebook widget in the footer that pulled the feed from his Facebook page
- AND he was actively posting on Google+!
So what’s the recipe for good SEO?
- External links to relevant sites: social media, BBB, organizations, associations, partners, etc.
- Actively posting and engaging in the major social media networks, especially Google+ that’s connected to the Google search engine!
- Blogging 3 times a week
So, if you’re marketing like it was the last century here are your choices:
- Hire someone to get you set-up properly
- Hire someone to do it for you
- Learn how to do it yourself, which, with a little “sweat equity”, it works!