An SEO Tale of 2 Auto Repair Shops

An SEO Tale of 2 Auto Repair ShopsI recently did a consult for an auto repair shop in the Phoenix Valley. He needed to boost the business to his local, brick-and-mortar shop. He had some social media set-up, but had no idea what to do.

I did a Google search for “auto repair _____ (his city)”. His listing came up about 3/4 of the way down on the 2nd page.

I was curious about the one that came up first in the Organic search results (non-paid). I clicked on his link and here’s what they had in common:

  • The websites are similar with good calls-to-action: “Click here to schedule an appointment.”
  • They were both members of the BBB and A+ accredited.
  • Neither of them had a blog.

What’s the difference? What gives one guy great SEO and the other nothing? #1 had:

  • Links to Facebook and Twitter at the very top
  • Links to AAA, BBB and other certifications
  • A Google+ button with a link in the footer
  • A Facebook widget in the footer that pulled the feed from his Facebook page
  • AND he was actively posting on Google+!

So what’s the recipe for good SEO?

  • External links to relevant sites: social media, BBB, organizations, associations, partners, etc.
  • Actively posting and engaging in the major social media networks, especially Google+ that’s connected to the Google search engine!
  • Blogging 3 times a week

So, if you’re marketing like it was the last century here are your choices:

Not sure which way to go? Click here to schedule a free 30-minute phone consultation and analysis.

 

 

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