Are you frustrated with Facebook? I am. It seems like they are trying to make up for the algorithm update that reduced the engagement with business pages by 50% for some businesses (new study from Buffer). Small business marketers who don’t have big advertising budgets are scratching their respective heads, baffled on how to reach their fans or get more likes. Here, I list a variety of tips, news and articles on Facebook, LinkedIn, SEO, YouTube and other Social Media Marketing topics — It’s LOADED!
Here’s what’s new with Facebook:
- Tips to “Enhance Audience Connection” — They take away engagement, then give you tips on how to get it back. (Why take it away in the first place?)
- At the same time that Facebook is being accused of being selective in which pages they consider “hate speech”, they released “New Ad Restrictions” and “Free Speech Policy.” You decide.
- I’ve suggested that Facebook groups are a good way to overcome the reduction in reach of your page’s posts. You have to let your customers/fans know via email. Forget paying for an ad to reach your own fans. I refuse to fall for that. Yes, managing a group will take a little work, but what better way to engage your target market audience? Here Facebook announces their new “mentorship program” for groups.
- Meanwhile, over on Facebook Mobile, they’re redesigning their mobile pages for local businesses to better interact with the mobile consumers. You may have gotten a notification from Facebook that they’re changing the layout of your business page. And there’s a new “Personalized Function Bar” on the mobile app.
What’s new on LinkedIn:
Over on the biggest professional network, LinkedIn, they announced that they reached 575 million users. I think a lot of B2B people are moving from Facebook to LinkedIn. Here are some tips to improve your LinkedIn marketing strategy.
Which are the Most Highly-Visited Websites?
However, where Facebook is losing engagement & monthly users, YouTube is gaining and will soon take over the #2 spot. Considering that YouTube is owned by Google, that will give Google the top 2 most visited websites. That’s some power.
Pinterest is a growing platform which can provide a range of diverse benefits too good for ambitious online brands to ignore. ~ Social Media Today
- Have you thought about using chat bots? How do they compare to email marketing?
- Have you ever gotten negative reviews? What about FAKE negative reviews. Here’s how to handle them.
- I recently wrote about the importance of having a website for credibility. This infographic shows the “Anatomy of an Optimized Website“. Just having an website isn’t enough. It needs to be optimized so potential clients will find you when they’re searching for what you have to offer. Related: A Website is more than just a Pretty Brochure.
- Have a big event coming up? Here are some tips on how to get people engaged with social media.
- A friend of mine told me how 1 person helped a struggling local retail shop get noticed and boost business. Entering the store, she noticed there were no customers and felt bad. She was a semi-regular customer and she knew how to help them. She started taking pictures and posting to Facebook and Instagram, tagging the business location. Business took off. It only takes 1 person with a lot of friends. Since Facebook is increasing the visibility and reach of friends’ posts, doesn’t it make sense to get your regular, happy-camper customers to become advocates? This article will give you some valuable hints on what to do.
- Do you use polls? They work if you keep them short and sweet and take advantage of what’s trending.
- If you’re a local, brick-and-mortar business, you need to use Google My Business. They’ve been adding new, free features to help you promote your business.
- Are you struggling to create good content for your blog? Are you lost when it comes to figuring out what good content looks like for your business? Try following this 10-Step Checklist for Content Marketing.
- Are you sick of all the politics all over social media? Face it. It’s not going away anytime soon. Here are some tips on how to promote your company’s values without getting political. You really don’t want to offend anybody.