The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS

No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together.

The 9 Ps of Social Media Marketing

1. Perspective – Look at everything through your target market’s eyes, which means that you really need to get to know your customers. Take a step back and look at your website, branding, calls-to-action, and marketing messages as if you were in their shoes.
2. Purpose – What’s your business’s purpose? To sell? NO! It’s to help the customer, solve their problems, and alleviate their pain points. Who do you help? Why does it matter? Set SMART Goals.
3. Planning – Identifying your purpose will help you set goals. Once your goals are set, you put your strategic and tactical plans together. I can help you with my planning services.
4. Preparation – Make sure you’ve got quality graphics everywhere. Your branding should be consistent throughout — that means your website as well as your social media profiles, posts, graphics, and videos. Do they look like they all belong to the same company? Plan out your marketing campaigns month-to-month. Put together an editorial calendar. It’s OK to use AI to create images and videos as long as they don’t look fake.
5. Participation – You can automate a lot of the content, but you still have to be social! It’s about building relationships with potential customers as well as referral sources. You do this by participating in communities like those on Reddit, Quora, Facebook, and LinkedIn Groups.
6. Posting – People are not going to follow you if you’re not posting content! What’s the best time to post? Which networks do you need to be on for exposure? The AI search bots grab content from EVERYWHERE. So nowadays, you have to be EVERYWHERE.
7. Persistence – It’s a marathon, not a sprint. If you stop, people, the AI search bots, the algorithms, and Google will think you fell off the face of the earth. Keep at it. If you’re going to be busy or out of town, schedule posts and content to go out in the future. Take advantage of what’s going to be trending. Use a tool like Sendible (affiliate link).
8. Perseverance – I’ll say it again — keep at it. You might not see results right away, but your analytics will tell you what’s working and not working. Check them monthly and adjust your strategic and tactical plans accordingly.
9. Patience – There is a common misconception that if you post something on social media, it will automatically go viral. NOT! It may take 3-6 months before you start seeing results, depending on your business, industry, competition, the economy, seasons, world news, and even the weather. You’ve got to put in more work — sweat equity — up front to build a following.

Where do you start?

Let’s start with a free 15-minute Zoom strategy session. I’ll review your current marketing efforts and also test your website for SEO. Click here to schedule.

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Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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