You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list!
The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand how all 9 of them work together.
The 9 Ps of Social Media Marketing
- Perspective – Look at everything through your target market’s eyes – which means that you really need to get to know your customers.
- Purpose – What’s your business’s purpose? To sell? NO! It’s to help the customer, solve their problems, alleviate their pain points.
- Planning – Identifying your purpose will help you set goals. Once your goals set, you put your strategic and tactical plans together. I can help you with my planning services.
- Preparation – Make sure you’ve got quality graphics everywhere. Your branding should be consistent throughout — that means your website as well as your social media profiles. Do they look like they all belong to the same company? Plan out your marketing campaigns month-to-month. Put together an editorial calendar.
- Participation – You can automate a lot of the content, but you still have to be social! It’s about building relationships with potential customers as well as referral sources.
- Posting – People are not going to follow you if you’re not posting content! What’s the best time to post?
- Persistence – It’s a marathon, not a sprint. If you stop, people and Google will think you fell off the face of the earth.
- Perseverance – Keep at it. You might not see results right away, but your analytics will tell you what’s working and not working. Check them monthly.
- Patience – There is a common misconception that if you post something on social media, it will automatically go viral. NOT! It may take 3-6 months before you start seeing results depending on your business, industry, competition, the economy, seasons, world news, even the weather. You’ve got to put in more work — sweat equity — up front to build a following.
Where do you start?
Let’s start with a free 15-minute Zoom or phone consult. I’ll review your current marketing efforts and also test your website for SEO. Click here to schedule.
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