One of the benefits of good, properly-planned-out social media media marketing is what’s called “social proof”. It’s basically word-of-mouth on steroids. It’s the trust and credibility that’s built when you provide good products or services and your customers appreciate it so much that they tell their friends using social media. It could be in the form of a review or recommendation, taking a picture with your product (User-Generated-Content or UCG), a testimonial, a shout-out, mention or tagging on the social networks, etc.
“The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent need to conform.” ~Social Media Examiner, “How to Use Social Proof in Your Marketing”
Are you getting the social proof you deserve? Let’s have a brainstorming strategy session to uncover where your trust and credibility is falling through the cracks.
Here is this week’s Social Media Marketing News:
Before I get into this weeks news, let me refresh you on a frequently used term: “rolling out”. This means that a social network is phasing-in a new feature. Not everyone will see it at the same time. It’s frustrating for me, because sometimes my clients get it and I don’t have it yet. That happened to me when LinkedIn rolled out the new layout a couple of years ago.
- Local SEO:
- Instagram is rolling out local business pages. It’s part of their advertising program, but will be available for free to local brick-and-mortar businesses. This is huge! Since Instagram is 99.99% mobile, it will be a great tool for local shops to use. Here are some tips on how to prepare for it. And be patient if you don’t see it yet on your account.
- Part of the social proof I mentioned above is authority. This is important especially if you’re a local business in a highly competitive market. How to Build Authority in Local SEO.
- Having a LinkedIn company profile page (not your personal profile) adds to that credibility. LinkedIn published tips to boost SEO for your company profile page.
- General SEO Tips:
What’s New in Social Media Marketing:
- Pinterest is now at 265 Million Users! They’ve Added Conversion Optimization & Video Ad Options
- Using Facebook Groups is a good way to do organic (non-paid) marketing on Facebook. Here are some new features especially for businesses.
- Social Media Stats for 2019
- 73% of Small Businesses Invest in Social Media Marketing – New Survey
- The ROI of Social Media Marketing – Measuring What Matters
- Ecommerce: How to Setup Shop on Facebook for Free!
- LinkedIn is slowly catching up with Facebook. They are finally rolling out their own version of reactions to posts!
WordPress and Website Design:
Let me clarify some misconceptions on the difference between a WordPress plugin and a theme. A theme is the general template to design your website. A plugin adds functionality to a website. I love the self-hosted WordPress because of the huge amount of free themes and plugins available.
- 10 Best WordPress plugins for your Small Business Website
- 61 Best FREE WordPress Themes for 2019 for blogs and websites
- Tips on Hiring the Right Web Designer
- 11 eCommerce Website Mistakes that Drive Shoppers Crazy
And like last week, I’d like to finish off with the best Infographic of the week, from MDGAdvertising.com: