- Market Research – who is your target market (based on your defining your target market with this workbook) and which social networks do they frequent? Basic economic overview of your industry or field.
- What’s your competition doing online?
- Determining overall objectives and SMART goals
- Setting up a strategic social media plan to accomplish the goals and objectives for each individual social media network as well as content marketing and blogging. This will become part of your overall marketing mix
- Outlining tactical steps to implement the strategic plan – what to do where and for how long
- Editorial calendar for blogging for the first month
- Keyword research – what is your target market most likely to enter into the search box to find you?
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