Having a written social media strategy for marketing your business is your guide to effective social media marketing. If it’s not written down, it doesn’t exist. Even on a whiteboard. It’s also not set in stone. Your strategy and tactics will change based on your site statistics, analytics and social media insights.
In this Facebook Live video, I explain the difference between Social Media Strategy vs Tactics:
Basically, there are no shortcuts when it comes to social media marketing. You can hire someone to do it for you if you really feel you don’t have the time to learn. However, you have to have a budget. Anyone worth their salt is going to charge from $750 – 2000 or more per month. You also need to understand how it works so if you do hire someone — in-house or outsourced — you know if they’re doing things correctly.