How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social Media

So, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is right here in your Social Savvy Solution Online Training Center. Here you’ll find, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working. All for just $20/m! Yes, you can, if you commit yourself, watch all the videos in one month then cancel if you wish.

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This  infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your blog posts will absolutely help.

Here’s why you need to incorporate categories and tags in your blog posts…

  1. Categories and tags are keywords. Google loves keywords. Especially those that are relevant to the nice fresh content that you’re writing. Those very keywords, you discovered from your research, your target audience is entering into the search box. Additionally, they’re the ones that will help you come up on the first page of Google when someone is looking for information on that topic.
  2. They help keep visitors on your site longer. When used, Categories and Tags appear on all your blog posts. When someone clicks on one of them, all the articles with that topic come up. Furthermore, it piques the curiosity of your visitor. The longer a visitor stays on your site, the higher the chances that they’ll do something, like convert into a lead or make a purchase.
  3. It decreases your bounce rate. The bounce rate is calculated by Google Analytics (you need to have this setup already). It measures how long a visitor stays on your site. If they land on your site and not see what they want, they’ll leave quickly – or bounce out. You don’t want that. Moreover, you want a bounce rate around or lower than 50%. That means if you get 100 visitors a week to your site, 50% of them stick around to read more than one blog post.

Where do I add Categories and Tags?

Categories and tags in WordPressIn a WordPress blog, they are over on the right column about halfway down the page. Choose no more than 3 categories. You can choose as many tags as are relevant to your blog article. Think of the category as the general topic of your post and the tags as the major keywords that you mention in the article.

Below Categories are the Tags. Add as many as pertinent to your post. Don’t over do it. Choosing these comes easier after you’ve done your keyword research. Always add your name and your company name to the tags. If you’re local, add your city. Think of different ways to say the same thing. Once you’ve used tags in more than one post, click on “Choose from the most used tags” and you’ll see a “tag cloud”. The ones with in the larger font are the ones that you use most often. Just click on them to add them. Saves a ton of time!

Another mistake I see people make is leaving “Uncategorized” as a category. This is an easy one-time setup fix.

WordPress Menu - Posts, Categories & TagsOver on the left menu, under Posts, click on Categories. Here you can add all the topics that you plan to blog about in advance. You can always add a category on the fly from the right menu.

WordPress Menu- settingsThen, on the left under Settings, Writing, find “Default Post Category”, and choose one of the most generic topics that describes your blog. This way if you forget to pick a category, it won’t be under “Uncategorized”. “Uncategorized” doesn’t help whatsoever – it definitely isn’t a keyword! If you have blog posts with “Uncategorized”, they’ll be automatically changed to whatever topic you indicate here.

When blogging regularly, at least weekly, and using categories and tags religiously in all your blog posts, you’ll start to see an increase in the number of page views per visit and a decrease in the bounce rate.

Have you been blogging and not using categories and tags?

You can easily add them to past blog posts by going to “All Posts” from the left menu. You’ll see a list of all your posts and columns for both categories and tags. Hover your mouse over the the post title and you’ll see links. Click on “Quick Edit” and you’ll be able to add the relevant categories and tags for that post. Click on “Edit” to open the full editing screen if you need to.

In conclusion, this is just a small part of what it takes to blog effectively. The easy-to-follow tutorials in the Social Savvy Solution Online Training Center will guide you through planning what to write about, how to blog on WordPress, how to get exposure and drive traffic to your website with social media marketing and how to see what’s working and not working each month.

For only $20 a month and you can watch all the videos at your own pace, at whatever time works for you! Cancel at any time, but you’ll see that the valuable update videos produced each month are worth every penny.

With time and practice, you’ll be blogging in less than an hour and managing your social media in 30-minutes a day! Yes, you can!

Your Social Savvy Solution Members OnlyThe expert in anything was once a beginner.

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How Not Blogging Weekly Hurts Your Reputation

The purpose of blogging weekly is to keep Google happy and attract new visitors to your website who will convert to leads or clients.

What does Google want? Google wants fresh, relevant content written for the human reader.

What do your potential customers want? They want answers to their problems, information, advice or to be entertained – and the want it now!

The last thing Google or a potential customer wants to see is that your last blog post was March of 2012. OK, you may not be that bad. But even a month old is too old.

If you’re not blogging? How are people finding you?

First, if you haven’t updated your site in years, it won’t come up on Google search. Over 83% of searchers are on a mobile device. If your site is not mobile-friendly and responsive, you absolutely won’t come up. Basically, the only traffic you’re getting to your site is from someone who clicked on the link on one of the social media networks or they have your business card. Too few, I bet. Or they Googled your business name exactly. Most all business will come up for their name. But if there’s another business with a similar name, and their content is more recent, they’ll come up first. Not good.

Now, lets look at it from the potential customer’s point of view.

Frustrated potential customer who can't find content because you're not bloggingLet’s say it’s an entrepreneur looking for a contractor in a specific city because she’s opening a new business. She goes on LinkedIn and searches for “commercial contractor my city”. She sees that the 2 folks that come up are not in her network. But, they have the links to their respective websites. The searcher clicks on the links and goes to the websites. Contractor 1 has a website that looks dated – old fashioned. She clicks on About Us to read about the company, who are they, how long have they’ve been in business, etc. Then she clicks on Blog. The last article was in 2012, just text, long paragraphs and no pictures or videos. Under Portfolio, there are pictures with no descriptions. You can’t tell where the projects were, how long it took to build, was it under budget?

This happy customer found content that helps in a blog.Over at Contractor 2’s site, there are high-quality graphics with their last 3 projects on the home page. Each are linked to a blog post describing each project in detail. At the bottom are tags and categories with links to other similar blog posts by type of project. The person seeking will look for articles about projects like what she’s planning to build. She thinks, “This company has experience doing projects like the one I’m planning. I’m calling them.”

Also on their site are testimonial videos showcasing recent projects from start to finish with the happy camper client opening the door of their redone place. Yes, like the “reveal” on those home improvement shows. Ah, but before the entrepreneur makes the call, she’s going to check their Facebook page to see if there are any reviews and updates. (The first company didn’t even have a Facebook page. Oh, my!) There she finds 5, 5-star reviews. She’s sold.

Wow! That took maybe an hour. Which is how long it should take you to write a blog post.

Blogging regularly builds trust and credibility. People buy from whom they know and trust.

What should you blog about?

  • Tell Stories – people like to identify with people in stories; use pictures of people like your target audience.
  • Don’t let this happen to you! Hypothetical situations
  • FAQs – anticipate what a potential customer will be asking
  • Industry news – careful with the industry jargon, though. Remember your audience is not the expert. You are. Write for an 11-year-old.
  • Offer advice, useful information
  • Blog about what you know

Get more ideas in the blogging and content marketing class videos as a member of Social Savvy Solution! For just $20, you can watch as many videos as you want. Cancel at any time. But, I’ll be sharing updated videos each month.

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand who actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand, but about the power of telling stories that provoke emotions.

About the video:

German student, Eugen Merher, created this video in honor of a relative of his. He sent the video to Adidas, but it was rejected. So, he uploaded it to YouTube. As of this posting, it’s had over 12 million views!

I’ll let the video speak for itself – the power of telling stories…..

Don’t you just want to stand up a applaud?

Now, you’re probably thinking, “I can’t produce a video like this!” Well, the brand didn’t produce it. A fan/user did. However, you can still tell stories without going to the lengths of a full video production.

You have satisfied customers, don’t you? Tell their stories. You don’t have to use their names. Even if you’re just starting out, use fictional or hypothetical situations. No one needs to know that it’s not true. Or even a compilation of several clients.

Remember, not every video is going to go viral. Going viral is a fluke. Here’s another one of my articles on creating viral content.

Testimonial videos also carry a lot of weight. People want to relate with people.

Free Download: Define Your Target Market WorkbookTo be able to generate emotions of your target audience, you first need to really get to know them. Here’s a free Define Your Target Market Workbook that will help you get started.

Note: top photo is a YouTube Screenshot.

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It’s About Time! Hashtags Now Work on LinkedIn! Get More Reach!

I couldn’t believe it! I saw “#success” in someone’s post and I thought, “Why not? Click on it to see what happens.” And lo and behold, it created a search for “#success” and all the posts with that hashtag came up! It’s about time, LinkedIn, it took you long enough to incorporate hashtags! It's About Time! Hashtags Now Work on LinkedIn! Get More Reach!

It's About Time! Hashtags Now Work on LinkedIn! Get More Reach! Finally! Twitter was the first social network to use hashtags. Then Facebook picked them up. About that time, LinkedIn was trying to get them to work to no avail. Google+ added them and hashtags are the best way to brand your Instagram pictures and videos.

So, apparently with the new LinkedIn redesign, someone figured it out. They worked on LinkedIn’s mobile app and now also on desktop.

LinkedIn also added new features like being able to easily connect with someone who’s a 3rd level connection without having to upgrade to Premium (Yay!). They also moved everything around. I will soon have updated videos for the Online Training Center – sign up now! 

Use hashtags consistently on all your social media posts.

When someone clicks on it, whether on your post or someone else’s, all the posts with that hashtag come up. Come up with hashtags from your keyword research. Use both common ones like #Success but also create one that is exclusive to your business or an event. Use them for branding.

There’s more on hashtags in the videos in the Online Training Center – get Social Savvy – start now!

Change is tough, but the alternative is obsolesence

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What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

Blogger and copywriter service

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24 Foolish LinkedIn Mistakes and How You Can Fix Them

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or is missing major keywords, forget it! It never ceases to amaze me how many LinkedIn mistakes I see people making!

You have only 7 seconds to catch someone’s attention and make a good impression!

What does your LinkedIn profile say about you? Here are a few LinkedIn Reputation Killers (LinkedIn Mistakes) that you need to address ASAP!

Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

  1. No picture. There is no reason why you should not have a picture of yourself — not a caricature or a cartoon character. You are networking. People remember faces before they remember names or even occupations. I’ve walked into live networking events where I don’t know a soul and someone will walk up to me and say, “I’ve seen you on LinkedIn!” I reply, “That means what I do works!” They saw my picture next to posts in one of the local area groups. (More on this later) Not having a picture on your LinkedIn profile is like walking into a networking event with a paper bag over your head.
  2. Incomplete name and location. You must put your full name and your location. That way people can find you easier. Even if you have a “global” business, put your actual location. Also, it must be your name not your company’s name. People connect with people. People follow companies. Companies have company profiles which are separate from personal profiles. Your personal profile “owns” your company one. (This is also true for Facebook and Google+).
  3. Incomplete heading. Your heading tells someone what you do in a glance. You must put your title and your company. Don’t just put “owner” or “entrepreneur”. Put your company’s name.
  4. Less than 50 connections. 50 is the magic number on LinkedIn along with a complete profile to be an “all-star”. Connect first with your friends, co-workers, former colleagues, former classmates, then connect with people you’ve met at networking events. After the event, sit with the cards you collected and invite everyone connect with you on LinkedIn. Remind them where you met: “John, it was nice meeting you at the networking event last night…”
  5. No vanity URL. If your LinkedIn address has a bunch of numbers at the end of it, you need to create your vanity URL. This makes it easier for you to put your LinkedIn profile address on your business card. If you have a common name, you’ll need to add your middle name or initial. LinkedIn will let you know if your name is available.
  6. No summary. Here is where you promote your business – not your resume or your life story! You have a business, you’re not looking for work. Here’s where you add relevant keywords describing what you do and what you offer. Use bullet points not long, wordy paragraphs. Don’t use “flowery language” either. Get to the point. You’ve got plenty of space here. Use it.
  7. Only one job experience. For a profile to be complete, LinkedIn requires at least 2 jobs. Add even a college job in there. Make sure that your current position is where you are working now. Even if you do more than one thing. Moreover, make sure people know exactly what it is that you do!
  8. No recommendations. Recommendations are important as they carry more weight than “endorsements”. Anyone can click on the “endorse” button — even if they know you or not. Recommendations have be to personally written by someone who knows you or your work and they need to be connect to you on LinkedIn.
  9. No skills. These are your keywords. You can put up to 50 skills. Use them.

    LinkedIn All-Star

    Once your LinkedIn profile is 100% complete, you’ll be an All-Star!

  10. No company profile. As mentioned in #2, companies have company profiles. You must have an email address at the company URL to set up a company page.
  11. Not participating in groups. There’s a group for every interest and industry out there. Search for those where your target market hangs out, post and participate in discussions regularly.
  12. Not having a link to your website  – The link must go to your current website and the website should work properly and showcase what you do. The link helps with search engine optimization (SEO). It helps promote your business.
  13. No business email address – Unless you’re looking for work, the email address should be your work email with your website URL. If you are job searching, make sure your email is not a funny or cute name. Keep it professional.
  14. No phone number  – If you are in business for yourself, you need to make it easy for people to contact you! There are still many folks out there who prefer to call rather than email. It’s easier to call you from a mobile phone. More and more people access LinkedIn via the mobile app. If your phone number is there, all they have to do is touch it to call you.
  15. No link to Twitter – You’re missing a huge marketing tool if you’re not on Twitter and if you don’t have your Twitter account linked to your LinkedIn Profile.
  16. No link to your blog – Again you’re missing the biggest online marketing tool if you’re not using a blog to show off your expertise.
  17. Having multiple links to wrong sites – one person has 2 links to her one Twitter account. Another has a link to a site that either no longer exists or hasn’t yet been built.
  18. Posting about sports, religion, politics or personal topics. LinkedIn is a professional, business-only site. Save the personal stuff for Facebook.
  19. Trying to set up a company profile with a Gmail or Yahoo email. You can’t. You must have a verified email address with your company’s URL.
  20. Trying to set up a company profile that’s not listed in your experience. You have to have your company listed in your experience with the exact same name. Your are connected to your company as an employee.
  21. Not knowing the difference between “Update” and “Publish a Article”. “Update” is a status update similar to Facebook. “Publish a Article” is writing an article in LinkedIn’s blogging platform, Pulse. It’s like writing for your local Business Journal. Write at least a 500-word article.
  22. Sending promotional selling emails just because someone is in your network. That’s spamming and it is not tolerated anywhere in social media. Just because I’m connected with you doesn’t mean that I’m interested in your product or service. It’s not who you know, it’s who your friends know.
  23. Starting a group thinking you’ll get participants. Just because you start a group, doesn’t mean people will flock to join. It will help if you have an existing organization and a plan for what will be the theme and discussions.
  24. Spamming groups. No better or faster way to lose credibility than to self-promote in a group.

Whether your B2B or B2C, you can benefit from having a LinkedIn profile. You:

  • Show off your expertise
  • Toot you own horn
  • Establish credibility and trust
  • Network with potential referral sources

Remember, it’s not who you know, it’s who your friends know.

LinkedIn is in the process rolling out their new layout. That means not everyone sees it at once. I still an not seeing the new one. As soon as I do, I’ll be doing a update video for the Social Savvy Solution Members Only Learning Center. You can learn the LinkedIn basics — as well as the other major networks — and then get a tour of the new layout when it rolls-out my way. Your Social Savvy Solution Members OnlyChange is tough

 

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How to Broadcast Yourself to Thousands with 2 Easy, Free Tools

Social Media never ceases to surprise me. I was checking out what was trending on Twitter for a client of mine. I know that usually every Monday is #MondayMotivation. My client just opened a Pilates studio and I’m posting a lot of motivational quotes. What surprised me was on Twitter there was a red “Live” button next to the hashtag #MondayMotivation. Lo and behold, it was a guy live streaming on Periscope using the hashtag #MondayMotivation! What a great, easy, and inexpensive way to broadcast yourself, gain exposure, and build a following!

How to Broadcast Yourself to Thousands with 2 Easy, Free ToolsFirst, notice the red “Live” button next to #MondayMotivation. That was the top trend in the U.S. when I grabbed this screenshot with 139,000 tweets! This guy’s live video was on top! Next, note how many viewers he had at that moment — 186. However, the reach/visibility he’s getting is in the thousands.

What you need to do and get to broadcast yourself:

  • Download the Periscope app to your mobile device and set up an account. Connect your Twitter account.
  • Plan ahead what you’re going to talk about.
  • Invest in a tripod and a clamp for your phone or tablet to avoid shaking.
  • Here are some hashtags that regularly trend on their respective days:
    • #MotivationMonday or #MondayMotivation
    • #TravelTuesday, #TuesdayMotivation
    • #WednesdayWisdom, #HumpDay
    • #ThursdayThought or #ThursdayThoughts, #FridayEve
    • #FridayFeeling, #FlashbackFriday
    • #SaturdayMorning
    • #SundayMorning
  • Be prepared to do impromptu streaming if something is trending that is relevant to your business.

Then there are the holidays, awareness and observance days that usually trend on Twitter also.

A word of caution. Always check to see WHY something is trending before you take advantage of it. Never take advantage of a crisis or negative news item.

If you’re not familiar with Twitter or using Hashtags, I have online video classes on both these free tools right here. Get Started Now!

A year from now you may wish you had started today.

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Social Media News for 2-18-17

What’s the Best Time to Post in Social Media? How Often?

One of the struggles any social media marketer has is when and how often to post on social media to get the most exposure and social amplification. There are many “experts” out there who will take data and averages and tell you when’s the best time to post on the the respective networks and how often. The problem with that is it’s not YOUR data. Every business is different. Every business’s targets are different.

Jay Baer with Convince and Convert is one of the “experts” on whom I rely for learning what works. In this article, he explains why posting the right content is more important than when any content is posted….

The Truth About How Often to Post in Social Media

Mobile Responsiveness

Whether you have a local business or an ecommerce site, your website MUST be fully functional on mobile devices — both phones and tablets. Everything has to work, contact form, plugins, calls-to-action. You have to make it easy for people to do what you want them to do otherwise, their not going to do it….

Does Your Website Pass the Mobile Test?

Do You Want to Do or Are Doing Webinars?

I don’t do webinars because I can never find the perfect time to hold the live event. Most of the people will watch the recorded webinar anyway. Why not just do videos. That’s what I do. However, webinars work for some people and types of businesses. Here are some nice tips if you do choose to do them….

Guidelines for Effective Webinar Marketing

What’s Your Competition Doing Online?

This is something you need to know before you kickoff your marketing campaign. What’s their website look like? How often are they blogging? How many followers do they have on the social networks? How often are they posting? Is their branding consistent? For a small business with one or two main competitors, you can probably manage this just by using some of the free tools out there. For larger companies with strong competitors, you may want to invest in these tools. A strong competitor is one who knows what their doing and is constantly coming up above you on the first page of Google. In that case, you many want to check some of these out:

20 Competitor Analysis Tools, Tips, and Guides to Up Your Game

Fake News

Be careful when you share other peoples’ content on social media especially it happens to be a controversial subject. One share of Fake News can ruin your reputation. Before you share anything that is not your original content, check the source. Is it reliable? Is the research sound? Is it hearsay? Think before you share! Is this really going to help my business? Is this just my personal opinion? If it’s the latter, post it on your personal social media pages, not your business ones. Also, keep in mind that many potential customers will Google you as the business owner. What are they going to find? Are you OK with your potential customers knowing your political views?

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

Become Known for What You Know and Do

First, let me say that it takes time to become known as an expert in your field unless, of course, you’re involved in a major public event. Mark Schaefer is another of the “experts” who tell it like it is. I recently wrote about a webinar that he spoke at on content marketing. Here Mark explains what it takes to become known…

What Does It Really Take to Become Known?

Easy Free Pix!

Sample social media picture postThis is the best app find yet! Pixabay is one of my favorite sources for free-use pictures. You don’t want to risk being sued for copyright infringement because you just took a picture off the Internet without regard for the license. Pixabay now has a mobile app! This makes it easy to get free-use pix for Instagram and sharing on mobile. These are great to put quotes on to use for when #MotivationMonday #WednesdayWisdom or #ThursdayThoughts. Here’s what I do. I find pictures that will go well for a client. I download them to my tablet then using one of the cloud apps like DropBox, iCloud or Google Drive, I transfer them to my computer. Using the free online graphics tool, Canva, I then upload the picture to one of the social media templates, add the client logo, their marketing message, save it, and share it! Done!

Find Free Images For Commercial Use On Mobile With Pixabay Mobile App

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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

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