Stop Thinking of Social Media as Technology – Think of it as Community

Stop thinking of social media as technology and think of it as community.If you think of the social media networks as technology, your first thought is, “I’m not techie!” Take a step back. Look at what social media really is: community.

Think if each of the social networks as foreign countries. Each with its own language and culture.

If you’ve ever travel abroad to somewhere where English is not the main language, you need to learn at least a few words so you can find a hotel, bathroom, restaurant or taxi. Right? If you go to Spain, you’ll need to know a little Spanish, etc. Another anomaly is even if you learn Spanish, if you travel to more than one South American country, you’ll find that words that mean one thing in say, Argentina, means something totally different in Chili.

Same with the Social Media Community

For instance, on Facebook, a “Status Update” is the same as a post. On LinkedIn, however, an “update” is you telling the world what’s going on or sharing a website or article and a “post” is a longer article written for LinkedIn’s blog, Pulse. It’s like writing for the Business Journal. A Tweet is a Twitter post. Retweeting is sharing someone else’s post on Twitter. You “Pin” a picture or a video onto a Pinterest board and “repin” someone else’s pin on one of your boards where your followers can see it — or sharing. (Related: Free Social Media Glossary)

You “Friend” someone and “Like” a page on Facebook; “Follow” someone on Twitter and Pinterest; “Connect” with someone on LinkedIn; and “Circle” someone on Google+.

When it comes to culture, the networks differ also. Twitter is the only one where you’re expected to thank people for following, retweeting and mentioning you. LinkedIn is a community of professionals. Respect that. Don’t put a silly picture instead of your head shot. No one is going to take you seriously! (Related: 11 LinkedIn Reputation Killers) Keep funny, personal stuff on Facebook – but remember, if you post it “Public” anyone can see it!

Now, it’s OK to every so often share a little bit of the personal you. People, customers, peers and colleagues need to see that you’re human. Check out this video by Taylor Luke of Financial Potion. She teaches the Video Marketing class at the Training Center:

But, be tactful. Don’t share too much. Save really personal stuff for your personal Facebook updates, personal Twitter & Pinterest accounts.

Sure, there is some technology involved, but don’t let it overwhelm you. Just like learning a new software program or a new language – take one at a time. That’s what we do in the Social Media Marketing Boot Camp. (Click here for the Schedule). And if you need extra help, we’ve added a 6th optional, interactive session at no additional charge. We want you to feel at home in these communities.

Keep in mind too, that if you really want to learn a language, you need to immerse yourself in that country. I understood Spanish because my parents spoke it at home in New York where I grew up. And I learned the grammar in high school. But it wasn’t until I spent a summer in Puerto Rico and later moved there, that I really became fluent.

Learning anything requires practice.

As you get more familiar with the networks and even blogging on WordPress, you’ll get around faster and easier and it will take you less time to do what you need to do.

It’s 2016. Isn’t it about time you too Social Media Marketing seriously!

Not sure where to start? Click here to schedule a free 30-minute phone consultation and analysis.

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