It’s not too soon to start planning for a successful holiday sales season. The holidays will be upon us quicker than we’d like. The last thing you want to do is wait till November to start figuring out what you’re going to do drive customers to your ecommerce store, your website or your brick-and-mortar location. Moreover, depending on your competition, you will probably have to budget some advertising dollars to reach your target market.
10 Tips to help you get a jump start on a Successful Holiday Sales Season:
- You must realize that your gift-giver may be a different target than the people you’ve been marketing to so far. If you sell women’s accessories, you’ve been targeting women of a certain age. Now, you need to target their husbands or boyfriends — the gift-giver. Do some research to figure out how best to reach them.
- Choose the right platform. If you’re promoting a local event venue for corporate parties (B2B), then you’ll want to focus heavily on LinkedIn and Google My Business. If you’re an ecommerce site, then Facebook, Instagram and Pinterest are going to be your primary networks. But, don’t forget that LinkedIn users are consumers, too! And, of course, you’ve got the younger generation on Snapchat and TikTok.
- Create great enticing graphics. You need to stand out above all the other posts — not just your competition! Use only sharp, quality graphics and videos. For instance, videos and animated gifs are more eye-catching than static, still photographs. I like Canva.com. It’s a free graphics tool and they have all the templates you need. Use the 800 x 800 standard social media graphic template for all the networks.
- Don’t use the same images over an over again. You don’t want to be boring. There are plenty of free-use graphics out there. I like Pixabay.com.
- Change your social media cover graphics to reflect the holidays. I’d do this in late October. Keep an eye on your competition to see when they’ve switched over to the holiday mode. Use Canva to create original, stand-out cover graphics.
- Diversify the people in your pictures. You want to make sure you’ve got everyone that’s a gift-giver covered! Don’t use the same type of people in your pictures. For instance, if you’re trying to reach the male gift-giver, show a picture of a guy giving a gal a gift.
- Showcase your best gift-giving ideas on your website or social networks. Like, “gifts for men”, “gifts for kids”, “gifts for women”, etc. Create a board on Pinterest for each category. Then, pin pictures from your website there.
- Do some fun videos. Like I mentioned above, videos and any animations are more eye-catching than still photographs and graphics. Have fun. First, not all videos need to be professionally done. Second, use your phone or tablet to record impromptu, casual videos with greetings and messages. Third, upload them everywhere: YouTube, Instagram Stories, IGTV, Facebook, TikTok & LinkedIn. In addition, embed them in your blog.
- Make sure to cover all the holidays! It’s not just Christmas! There’s Hanukkah and Kwanzaa, too. Also, what about New Years? You may want to change cover graphics to celebrate the new year.
- Budget some ad spending dollars. Face it, you might just have to spend some money to increase your reach. What’s nice about social media advertising, is that with just a little investment, you can reach a lot of people. Furthermore, you can specifically target your audience. Again, look at your competition. How are you going to stand-out? How are you going to reach that gift-giver? Additionally, Facebook offers free advertising advice for Facebook, Messenger and Instagram.
You only have 2 seconds to catch someone’s attention online these days!