How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Continue reading How to do You Measure Your Social Media Marketing Success ROI or KPI?

Here is a Perfect Example of How Viral Influencer Marketing Works

Being in business, I am a Shark Tank fan. I’ve watched the show since its inception. I am familiar with each of the Sharks’ personal stories of success and failures. I’ve read their books. I know that Daymond John’s successful clothing company, that he started from scratch selling shirts out of his car in NY,… Continue reading Here is a Perfect Example of How Viral Influencer Marketing Works

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them from Google. The rest of the… Continue reading No Matter What Industry You’re In, Content Marketing for SEO Works Best!

What is Digital Marketing? [Infographic]

Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Continue reading What is Digital Marketing? [Infographic]