How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Read more Email Marketing Still Works! Here’s What You Need to Know…
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?
What’s your industry? Wouldn’t you like to know how top websites in your industry specifically drive traffic to their website? This new report shows that SEO is actually more critical than social media in driving traffic to websites. New Report from Alexa Details Website Traffic Sources Explanation of Terms When I first saw this in… Read more New Info by Industry: How Top Websites get their Traffic
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?