Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In… Read more What You Need to Know to Beat the Competition Online
How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to understand analytics and insights. I’ll explain everything… Read more How to Measure Your Marketing Success
GDPR is the General Data Protection Regulation, which is coming from the EU and other countries. How does GDPR affect U.S. Businesses? It does if you have people from the E.U. on your email list, if you sell to people in the E.U., if you collect any type of visitor data from anyone in the… Read more What is GDPR? And What You Need to Know…
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?
What do you want to accomplish with your social media marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too many small business owners just diving into social media marketing without planning anything. You can’t have a plan… Read more Successful Social Media Marketing Starts with Goals and Metrics