Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?

Successful Social Media Marketing Starts with Goals and Metrics

finding customers

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Read more Successful Social Media Marketing Starts with Goals and Metrics

Get to Know Your Customers Using these Free Tools

Get to know your customers with free social media tools

Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once… Read more Get to Know Your Customers Using these Free Tools

10 Reasons Why your Social Media Marketing isn’t Working

social media marketing not working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… increased traffic to the website? better search engine results page (SERP) rankings (SEO)? increased sales? increased following?… Read more 10 Reasons Why your Social Media Marketing isn’t Working

What You Need to Know to Beat the Competition Online

Beating the competition

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In… Read more What You Need to Know to Beat the Competition Online