How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Continue reading How to do You Measure Your Social Media Marketing Success ROI or KPI?

What You Need to Know to Beat the Competition Online

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In… Continue reading What You Need to Know to Beat the Competition Online

Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Continue reading Successful Social Media Marketing Starts with Goals and Metrics

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you… Continue reading 5 Reasons Why Your Marketing is Failing and How to Fix the Problem

Why You Should Care About Analytics and Insights?

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month you should take a look at the previous month’s analytics on your website, as well… Continue reading Why You Should Care About Analytics and Insights?