What do you want to accomplish with your social media marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too many small business owners just diving into social media marketing without planning anything. You can’t have a plan… Read more Successful Social Media Marketing Starts with Goals and Metrics
Help! My social media efforts are not working! What am I doing wrong! I recently got an email from someone who said that he had thousands of followers on social media, but his book wasn’t selling. I offered my free 15-minute phone consult and analysis, but he’s too busy and asked if I could do… Read more Analyze your Marketing: What’s Working and Not Working
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?