Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Continue reading Email Marketing Still Works! Here’s What You Need to Know…

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Continue reading Video: How do I Know if my Marketing Efforts are Successful?

New Info by Industry: How Top Websites get their Traffic

What’s your industry? Wouldn’t you like to know how top websites in your industry specifically drive traffic to their website? This new report shows that SEO is actually more critical than social media in driving traffic to websites. New Report from Alexa Details Website Traffic Sources Explanation of Terms When I first saw this in… Continue reading New Info by Industry: How Top Websites get their Traffic

Get to Know Your Customers Using these Free Tools

Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once… Continue reading Get to Know Your Customers Using these Free Tools

10 Reasons Why your Social Media Marketing isn’t Working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… increased traffic to the website? better search engine results page (SERP) rankings (SEO)? increased sales? increased following?… Continue reading 10 Reasons Why your Social Media Marketing isn’t Working