Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?
What is a Blog? Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.… Read more What is a Blog and Why do I Need One?
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts
You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media… Read more What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]
How often should you blog? Basically, the more often you blog, the more traffic you drive to your website. Your blog should be part of your website. That’s why I recommend WordPress. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales. Have both strategic and tactical… Read more How Often Should You Blog for Marketing Success?