WordPress is a content management program for websites, blogging & creating great content to help you promote your business and get you on the first page of Google search.
In this overview video, I explain the importance of content marketing and how to use WordPress to make blogging easier.
Google still is number 1 when it comes to search. Bing & Yahoo will never catch up! Google’s algorithm updates changed the way search engine optimization is done. You have to follow Google’s rules. Google’s goal is to give the searcher exactly what they’re searching for. Google wants fresh, relevant content written for the human reader in natural language = SEO. The consumer is in control. You have to think like the searcher – put yourself in their shoes. What are they going to enter into the search box to find you? You must have a website that’s set up to capture leads, a blog or videos with the fresh content that Google is looking for and you need to promote that content and engage with your potential customers on social media.
Here’s how it all works together:
Blogging is at the center of the marketing wheel. The “W” is WordPress and the yellow button is the RSS feed – Really Simple Syndication – it’s how people subscribe to your blog. So, you write a blog post, share it on social media, encourage commenting, put excerpts in your e-newsletter with the call-to-action: “click here to read more”, which takes people back to your site. You can speak directly to your target and reach them in the groups on LinkedIn and communities on Google+, all while feeding the Google search engine what it wants.
Should you use the free WordPress or the Hosted one? If you’re just starting out, don’t yet have a commercial website and you just want to get known by blogging, the free version can’t be beat for the price. But, if you want to brand it or customize it, they start charging and at that point it’s best to just get a domain name and a hosted WordPress website. WordPress can serve as your website as well as your blog. If you have a non-WP site, you can add a WordPress blog in a subdirectory. Installation is usually free with your hosting package. With the hosted version, you can install cool, free plug-ins and widgets to make a Call-to-action for capturing the leads that your content & social media generate.
With the hosted WordPress, there are thousands of free themes or templates to choose from, you can purchase one or you can have one created for you – depending on your budget. It’s part of the branding. Widgets are the features, links & buttons you see in the side columns of a blog. You must have some sort of call-to-action to capture leads into an email list. You need both social media share and follow buttons on your site. You have to make it easy for people to follow you and make it easy for them to share your content with their friends. If you don’t make it easy for people to do what you want them to do, they’re not going to do it.
There are many free website options out there, but remember, free sites are free to a point. As soon as you want to get fancy or add extra pages, they start charging. Don’t use a website builder! It may seem an easy choice, but those sites have a bunch of hidden code that blocks the search engines – and that’s the last thing you want to do! Keep navigation, social media follow buttons and calls-to-action near the top of the page. Blog! The more often you blog, the more traffic you’ll drive to your site. 3x a week is the charm!
Before you can effectively promote your business online, you must clearly define your target market. Download the free Define Your Target Market workbook to help you find you niche! While you’re there, you can check out all our upcoming social media, video and other marketing classes that we have at the AZ Social Media Training Center in Phoenix!