To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective blog has two main purposes: To attract potential customers to your website. To lead them… Continue reading How to Become a Better Blogger for Marketing Success
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, However, it… Continue reading What is a Blog and Why do I Need One for My Business to Succeed?
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something… Continue reading What’s Your Story? How to Blog for Business Success
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
You maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for inbound marketing, search engine optimization (SEO) and it is how you build your following on the social media networks and grow an email list. Blogging connects you to your target audience and positions you as an… Continue reading What is Content Marketing?