One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Read more 12 Branding Mistakes You Need to Stop Making Now!
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Read more The 80/20 Rule of Marketing and How to Get it Right
Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
What do you want to be known for? What’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care… Read more How to Create Your Online Brand with Social Media
What does your brand — or image say about you on social media? You are Your Brand! Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything. You join a group like the chamber of commerce or an association as your business… Read more You Need to Know How to Establish Your Brand in Social Media