Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they […]
What Does Your Online Image Say About You? Read More »
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your
The 80/20 Rule of Marketing and How to Get it Right Read More »
YouTube is the 2nd largest search engine next to its parent Google. Learn how to optimize your channel and videos to reap the benefits of YouTube video marketing. If you want to gain exposure, drive traffic to your website, and reach people who are searching for what you have to offer, you need to understand
How to Get Results & Reap the Benefits of YouTube Video Marketing Read More »
Video is hot! People are more likely to sit and watch a video than to read an article.
Video Testimonials – A Great Digital Marketing Tool Read More »
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is
12 Branding Mistakes You Need to Stop Making Now! Read More »
Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own hashtags or use generic trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up. Using hashtags helps you get seen by people
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Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and
Thinking of Podcasting? Here’s What You Need to Know… Read More »
One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. For instance, my industry is “marketing and advertising”, but my “field” is digital marketing in specific. That’s my specialty and that’s what I want to be known for.
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What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the
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