Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
What do you want to be known for? What’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care… Read more How to Create Your Online Brand with Social Media
What does your brand — or image say about you on social media? You are Your Brand! Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything. You join a group like the chamber of commerce or an association as your business… Read more You Need to Know How to Establish Your Brand in Social Media
A few years ago, I considered podcasting. However, I read that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing… Read more Thinking of Podcasting? Here’s What You Need to Know…
Video is hot! People are more likely to sit and watch a video than to read an article.