Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look, […]
Video: How to Use BRANDING and Color for Your Online Image Read More »
One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business Profile, everything affects how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. And they don’t
12 Branding Mistakes You Need to Stop Making Now! Read More »
There is a new challenge in Local SEO: the AI Chatbot. For a long time, the advice for getting found online was simple: write a ton of stuff on your website. To illustrate, if you sold coffee, you’d write 50 articles about “history of coffee beans” or “best mugs.” The idea was to trick search
Local SEO Success Now: Simple Steps for Customers to Find You Via AI Read More »
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting recognized as an expert in your field is especially crucial in the age of AI Search. E-E-A-T is Google’s guideline for content credibility and getting indexed in the Search Engine Results
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T? Read More »
Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and
Podcasting: What You Need to Know to Get Started Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you
How to Create Your ONLINE BRAND with SOCIAL MEDIA Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your ONLINE IMAGE Say About You? Read More »
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your
The 80/20 Rule of Marketing and How to Get it Right Read More »
YouTube is the 2nd largest search engine next to its parent Google. Learn how to optimize your channel and videos to reap the benefits of YouTube video marketing. If you want to gain exposure, drive traffic to your website, and reach people who are searching for what you have to offer, you need to understand
How to Get Results & Reap the Benefits of YouTube Video Marketing Read More »
