Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up. Using hashtags helps you get seen by people who don’t… Continue reading Video: How to Use Hashtags to Effectively Market Your Business

12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Continue reading 12 Branding Mistakes You Need to Stop Making Now!

The 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Continue reading The 80/20 Rule of Marketing and How to Get it Right

How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Continue reading How to Use Branding and Color for Your Online Image

How to Create Your Online Brand with Social Media

What do you want to be known for? What’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care… Continue reading How to Create Your Online Brand with Social Media