Updated on: January 14, 2022 One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel product or service is the best… Continue reading Social Media Marketing Strategy: Think Like Your Target Market
If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!
The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Continue reading The Pinterest Difference: Why You Shouldn’t Ignore It!
Ben Franklin said it first and it still holds true for every business. Planning anything you do in business is crucial and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin It’s like taking a road trip – planning it out makes sense. Back in February of 2005,… Continue reading Planning Your Social Media Marketing is an Important Step for Success
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Continue reading The 80/20 Rule of Marketing and How to Get it Right