The Pinterest Difference: Why You Shouldn’t Ignore It!

The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Continue reading The Pinterest Difference: Why You Shouldn’t Ignore It!

Planning Your Social Media Marketing is an Important Step for Success

Ben Franklin said it first and it still holds true for every business. Planning anything you do in business is crucial and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin It’s like taking a road trip – planning it out makes sense. Back in February of 2005,… Continue reading Planning Your Social Media Marketing is an Important Step for Success

The 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Continue reading The 80/20 Rule of Marketing and How to Get it Right

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in… Continue reading 25 Powerful Words to Generate Quality Leads [Infographic]

How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Continue reading How to Use Branding and Color for Your Online Image