Archive for call to action

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


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Beware! Google Mobilegeddon 2017 is Coming! Mobile Popups Be Gone!

Google Mobilegeddon 2017 will block sites with popupsI hate popups! I had one on this site till I read that Google Mobilegeddon 2017 is coming.

It will block websites with popups on mobile devices!

I don’t blame them. Consider that I was in my car trying to find the address for a company. I was on their website on my phone and the stupid popup kept blocking my access to the address that I needed.

Popups are annoying. Remember a few years ago when popups used to come up in a new browser window. What did the browser developers do? They added popup blockers. So the advertising people came up with code for websites to add popups within their site. It didn’t cause a new window to open, so people started using them as productive calls-to-actions (CTAs).

Some popup plugins have a way to not have them come up in their controls, but not the free ones, like the one I was using. With the fact that 83% of mobile searchers use Google, I’m not going to risk it. Deleted!

The problem is that annoying as they are, popups are effective in getting people to opt-in or convert from a visitor to a lead.

So what can we use to replace popups for free?

  • Add an opt-in form at the end of your blog post – this will take a bit of coding. Your webmaster should be able to do it for you. Make sure it connects to your email program.
  • Create a small graphic ad and link it to the landing page for your offer. Put it at the at the end of each blog post and in your sidebar. Make the offer enticing, like if it were an ad on Facebook. Use the free online graphics tool, Canva, to create the ads. Test different sizes of the ads on various devices.
  • Use text link calls-to-action. People still click on good, old-fashioned links.

I’m sure some clever developers will come up with new ways to get a visitor’s attention without being so “in your face”.

I’ve heard that Google Mobilegeddon 2017 will happen January 10, 2017, so you have no time to waste!

Google’s goal is to help the searcher find what they’re looking for quickly and effectively. They focus on fresh, relevant content. So blogging often about your topic will keep Google happy. And turn off the popups to keep readers happy.

 

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Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads. You need to turn visitors in to leads and leads into sales. It takes the right call-to-action.

In this Wednesday’s with the Wiz episode on Facebook Live, I talk about Capturing Leads with the Right Calls-to-Action.

  1. Know your target market well. What are their pain points? What are their problems that you’re going to solve?
  2. Have an enticing give-away. What would your target want or need so much that they’ll give you their name and email address? Ask them no more that 2 questions on the form.
  3. Follow up with a personalized email based on their answer. That’s marketing automation – guide them through your buying process.

Not sure what will work for you? Let’s start with a free 30-minute phone consult and analysis of your online marketing efforts. Click here to schedule.

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Facebook Adds Call-to-Action Button

Any marketer knows the importance of a call-to-action. You have to tell people what you want them to do, otherwise, they won’t do it. Whether it’s to sign up for your newsletter list, download an app or just contact you, the easier you make it for a potential client to do it, the better your response will be.

Facebook’s new call-to-action button feature makes it super easy to add it to your Facebook business page.

Facebook new Call-to-Action buttonYou have a few call-to-action choices:

  • Book Now
  • Contact us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

You can’t edit these, but hey, pick the one that closest matches what you want people to do. Then you add the link to the website, shopping cart, app download or video. Click next, if you have a mobile or app you can add it also. Facebook will tell you how many CTA clicks you’ve gotten! Cool, huh?

I love the fact that’s it’s free and they don’t push you to pay for advertising.

If you need to learn how to use Facebook and/or the other social networks, check out our classes and boot camp!

Giselle Aguiar
AZ Social Media Wiz
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Video Testimonials – A Great Digital Marketing Tool

Video is hot! People are more likely to sit and watch a video than to read an article. Don’t get me wrong. I’m a staunch advocate of blogging — it provides the Google search engine with the fresh, relevant content it’s looking for. But video can easily work with blogs and social media to promote any business. The best spokespeople are happy-camper customers. Here’s a perfect example by Dr. Daniel Amen posted to YouTube. It’s a simple video of a satisfied client.

Notice the clear and simple branding on the lower, left-hand corner and in the upper right. That one is in the YouTube In-video programming where you can upload your logo and it will automatically appear on all the videos you upload.

There’s a nice a call to action at the end. You have to tell people what you want them to do, otherwise they won’t do it.

This video was directly uploaded to their Facebook fan page. I saw it because I like Dr. Amen’s page some time ago. This video should also be on YouTube, and uploaded to Google+ and Twitter.

Here’s my call-to-action: I can help:

  • Get you or your company get set up with consistent branding throughout the networks
  • Strategize with you to plan your digital media marketing campaign
  • Show you or your staff how to use the free tools to
    • Find your target market
    • Grow your following and
    • Manage your social media campaign in just 30 minutes a day!

Learn how to leverage the power of social media in our live classes & boot camp.

Giselle Aguiar
Digital Media Trainer & Strategist
AZ Social Media Wiz
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Costly Mistakes Small Businesses Make on their Websites [Infographic]

“Social Media isn’t working for me!” I hear that from a lot of small business owners. Then I start asking them questions like and it usually leads back to not having websites set-up properly.

  • Do you have a way to capture the leads on the site or call-to-action?
  • Are you blogging?
  • Do visitors to your site know what to do when they get there?
  • Do visitors have to scroll down the page to get to your call-to-action (CTA)?
  • Is the navigation easy to maneuver?
  • Is the site easy on the eyes?
  • Is your home page called “home”? Unless that’s the name of your company, it shouldn’t be.
  • Did you build the site yourself?
  • Does the site have quality graphics?
  • Are your social media follow and share buttons visible or do visitors have to hunt to find them? Do you even have social media follow & share buttons.
  • Can a new visitor easily determine what you have to offer without having to click or scroll?

If you answered yes to any of these, then that’s why you aren’t successful with social media marketing.

Social Media Won’t Sell for You

Social media is a lead generator and you use it to drive traffic to your site and for search engine optimization (SEO). It’s up to you site to capture the leads, then you to nurture the leads and turn them into sales. That’s called conversion.

You have to tell people what you want them to do, otherwise, they won’t do it!

This Infographic is great because it highlights the biggest mistakes small businesses make with their website.

Mistakes Small Businesses make on their websites

What Does Your Online Reputation Say About You?

Websites, social media profiles and business pages are your online reputation. Do they say, “sloppy”, “careless”, “doesn’t know what they’re doing”… etc?

Having an incomplete social media profile is like having a sloppy lobby.

We offer a free 30-minute phone consultation and analysis. Please click here to schedule a convenient time for you….

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
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