Archive for Competition

Video: How to get on Top of Your Competition in Google

Reading Time: 2 minutes

Everyone has competition of some sort.

What’s cool, however, is that you can keep tabs on your competition online and on social media without them know it! I explain how in my latest Facebook Live Wednesdays with the Wiz episode.

Here’s what you need to do to keep tabs on your competition:

  1. Sign up for a free Feedly account and subscribe to their blogs. How often are they blogging? Blog more often and you’ll get above them in Google search.
  2. If you have over 100 likes on your Facebook business page, you can add “Pages to Watch” in your Insights. See how often their posting, how many likes they’ve gotten, etc.
  3. Create a private Twitter list for your competitors and monitor what they’re posting.
  4. Check out their Pinterest and Google+ accounts regularly to see what and how often they’re posting. Don’t follow them! They’ll be notified and see you when you do.

Don’t know how to use these tools? Take our Social Media Boot Camp! The last live one for the summer in Phoenix will be in June. We’ll be sending an email out when it’s open for registration.

If you’re not on our mailing list, click here to join and you’ll also get the free Define Your Target Market Workbook.

Like AZ Social Media Wiz on Facebook & don’t miss Wednesdays with the Wiz every week at 4pm MST!

How to Write Awesome, Powerful Headlines for Your Blog

Reading Time: 2 minutes

Writing powerful, enticing headlines to drive traffic to your site.Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines.

That still holds true today, however, it applies to your blog. Now more than ever. There is content overload. You’re not just competing with your industry competitors for a social media user’s attention. You’re competing with the kids, grand kids, friends, family, other pages and people they’ve liked, politics, breaking news, causes, etc., etc., etc.

Elements of good headlines:

  1. They are written for the human reader with the search engine in mind. It has to have the focus keyword of the article in it, yet, it’s main purpose is to entice the reader.
  2. They have the right number of words – not too long that it gets cut off in the search engine results page (SERP)
  3. They have to have the type of words: Power, Emotional, Common and Uncommon.

What?!

OK, here’s a cool tool that will help you write awesome, powerful, enticing headlines.

Co-Schedule Headline Analyzer

Headline Analyzer helps you write good, enticing headlines. It will give you a score for your headline. You want to get over 70. It’s free and you can try rewording your headline until you get a high score.

This headline got a high score after 4 tries.It takes into consideration the type of words as well as how many.

The types of words in your headline make a differenceThe length of your headline is important. Blogging 2-3 times a week with powerful headlines will help:

  • Drive traffic to your website
  • Give you search engine optimization (SEO)
  • Increase your subscribers and following

Click here to schedule a free review of your website and blogging efforts.

Blogger and copywriter service

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