How to Become a Better Blogger for Marketing Success

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective blog has two main purposes: To attract potential customers to your website. To lead them… Continue reading How to Become a Better Blogger for Marketing Success

What is Evergreen Content and Why Do You Need it?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Continue reading What is Evergreen Content and Why Do You Need it?

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be if someone lands on one of your site’s pages, then leaves in seconds — not… Continue reading What is a Bounce Rate in Google Analytics and How to Improve Yours

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them from Google. The rest of the… Continue reading No Matter What Industry You’re In, Content Marketing for SEO Works Best!

12 Website Mistakes You Need to Fix for Success

“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I hear this all the time. As a small business owner, you know that having a website is important. Furthermore, it’s way more… Continue reading 12 Website Mistakes You Need to Fix for Success