What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

What Makes Good, Quality Content Marketing for Today

One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! You need to do content marketing in your business if you want to… Drive more potential clients to your website, you need to create content. Grow your following on social media, you have to… Continue reading What Makes Good, Quality Content Marketing for Today

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Continue reading Latest SEO Best Practices to Increase Website Traffic

What is Evergreen Content and Why Do You Need it?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Continue reading What is Evergreen Content and Why Do You Need it?

When is the Best Time to Post on Social Media? Updated!

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re on it. For… Continue reading When is the Best Time to Post on Social Media? Updated!