What’s Your Story? How to Blog for Business Success

Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something… Continue reading What’s Your Story? How to Blog for Business Success

Is the Content You’re Creating Effective or Just Noise?

I read somewhere, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or… Continue reading Is the Content You’re Creating Effective or Just Noise?