The New Marketing: Youtility by Jay Baer – Book Review

today's new marketing

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.

The Power of Now: – Marketing Technology is Changing How We Market

Marketing Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. (Read my review of… Read more The Power of Now: – Marketing Technology is Changing How We Market