Archive for Customer experience

Top 10 Best Marketing and Social Media News of the Week 1/20/17

As I’m writing this, I’m watching Donald Trump be sworn in as our 45th President. As expected, in Social Media News, the Inauguration is dominating the social networks. Even on Twitter, @POTUS (President of the U.S.) and @FLOTUS (First Lady of the U.S.) has a transfer of power today. Former President Obama will be @BarackObama and Mrs. Obama will be @MichelleObama. Though Donald Trump will keep his @RealDonaldTrump account. He administration will be using @POTUS and the new First Lady will be using @FLOTUS. All of the prior tweets sent by these accounts will be transferred to @POUTS44 and @FLOTUS44 respectfully. @VP will go to @VP44.

Social Media didn’t come to be until after Obama first took office. He embraced it with doing Google Hangouts, Twitter chats and using other social platforms. Now, President Trump was already using social media mostly because of his TV show, The Apprentice. Moreover, he said recently,

“If the press were honest, which it’s not, I would absolutely not use Twitter. I wouldn’t have to.” ~President Donald Trump

He understands the power of Twitter.

NBC News reporter Kelly O’Donnell reports that transition officials say that while the administration will take control of the @POTUS account, Trump himself will stick to tweeting from his personal account. ~Mashable

And, he has a new secure phone!

Besides the Inauguration, here’s what I found in Social Media News this week….

  1. 5 Local SEO Mistakes to Avoid in 2017 – If you’re a local, brick-and-mortar business, you need read this. When someone searches for _____ “near me”, Google bases the result on the searcher’s GPS and the businesses’ listing on Google. If for whatever reason,  your listing is wrong, you will not come up in the search results! Go to Google My Business to check your location and make sure your listing is complete with relevant keywords and use pictures! If you need help with this, please schedule a coaching session.
  2. 5 Brands Doing Cool Things on Social and What You Can Learn From Them – Nonetheless, keep in mind that these brands have huge marketing budgets. However, strategies and tactics in social media and content marketing that work only need a little creativity and cleverness.
  3. Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why – Keeping up with Facebook’s algorithm changes (that is what comes up in user’s newsfeed) is a challenge. Despite that, we marketers need to keep up with it otherwise, everything posted on Facebook is wasted. Just posting stuff on Facebook at random or willy-nilly is not going to work. You must have a strategic plan for both content marketing and social media posts.
    Make 2017 Your Best Year Ever!

  4. 6 Reasons Why Your Landing Page Has a High Bounce Rate – A Landing Page is a web page used exclusively to promote an offer and convert a visitor into a lead. It is void of distractions like links to other pages.
  5. 6 UX principles marketers can’t afford to overlook – “UX” stands for “User Experience“. You have to see everything from your potential customers’ point of view.
  6. The Power of Geofencing and How to Add it to Your Marketing [Infographic] – One of my first clients was a restaurant in Chandler near the I-10. The owner asked me if there was a way to have a message pop on their cell phones when they were passing by on the highway. At that time, there wasn’t. Now there is. That’s Geofencing. “Geofencing is a location-based marketing tool that enables more active consumer focus.”
  7. What Is the Difference Between White Hat and Black Hat SEO? – I find it hard to believe that so many years after Google’s first algorithm change (Panda), there are still “SEO services” using Black Hat SEO tactics. It’s important that you, as a small business owner, know the difference. Otherwise, your website can suffer when it comes to SEO ranking! There’s a right way and a wrong way to do SEO. Make sure you do it the right way.

  8. 3 Ways to Find New Opportunities with Google Analytics – Google Analytics may seem daunting to some of you, nevertheless, it’s a very useful, free tool! It’s worth understanding how to use it.
    What You Need to Know About Social Media and Website Analytics
  9. 3 Reasons why you can Safely Ignore your Competitors’ Traffic Metrics – I remember a client once who was in a very competitive industry and she was obsessed with one particular competitor. I can understand how this can waste valuable time. Sure, you should know what your competition is doing in regards to how many blog posts they are publishing each week; how often are they tweeting or how many likes they have on Facebook. Focus on the customer.
  10. 3 Considerations for Increasing Engagement With Your Content – To effectively engage people with your content, you need to understand your target audience.

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