Why Social Media is Important for Customer Service

It’s unfortunate that many business owners are ignoring social media — especially Facebook and Twitter — and especially when it comes to customer service. One of my clients opened a “rage room” in Tempe. Back when he first opened, someone wanted to book a party and had a question. The contact form on the website… Continue reading Why Social Media is Important for Customer Service

How the Supply Chain Crisis is the Challenge of the Holiday Season

I recently wrote this investigative piece for SCORE Greater Phoenix and I thought I’d replicate it here. I started my business career in retailing right after college. I was preparing a webinar — the video is here — on preparing for the 2020 holiday sales season Which will be “unprecedented” like 2020 has been. Then… Continue reading How the Supply Chain Crisis is the Challenge of the Holiday Season

Get to Know Your Customers Using these Free Tools

Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once… Continue reading Get to Know Your Customers Using these Free Tools

Customer Service and Social Media: Are You Losing Sales?

Customer service is now in real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. Be Where Your Customers… Continue reading Customer Service and Social Media: Are You Losing Sales?